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Cascading Style Sheets writing!
¶ 1. Conformity:
In order for a website to transmit its message unerringly, the markup language that defines the elements, character and organization of the text and images must not deviate from the standards currently accepted for creating and transferring those pages.
¶ 2. Flexibility:
The different makes of browsers will exhibit variations in how they interpret the data transmitted to them for forming web pages. A happy median will be found that works well with the most popular in current common use. The final presentation must also be compatible with user settings that show type or page area larger or smaller than the norm or may not display any graphics at all.
¶ 3. Compatibility:
Color has a special role to play in punctuating the flow of energy, aiding in ease of understanding. For older browsers, this must be accomplished within the limited framework of the web-safe palette of 216 hues.
Similarly, while there are many styles of font that are available for use on the web, only the few most popular ones will be available on any given computer. Design choices will be made with this in mind.
The layout too will be created flexibly to adjust well to differing acceptances and interpretations of browsers and platforms.
¶ 4. Accessibility:
In the process of developing the web site, ease of access will remain a primary concern. Attention will be paid to simplicity and directness within a rich field of content. Search engines will be attracted to a depth of text liberally laced with keywords matching query strings. Human compiled directories will discover appropriate categorization and significantly related content. To make the material readily available to readers, internal progressions will be clearly defined as to composition and direction of travel.
¶ 5. Integration:
The overall theme and texture will provide a comfortable environment that encourages participation in the transmission of the message. Familiarity with repeated forms and styles will allow relaxation and ease of involvement in the process.
¶ 6. Persistence:
The communication of the message will be kept in focus by not bringing distracting elements into play just for the sake of their entertainment value unless the client desires it.
¶ 7. Style:
The general quality of expression in the website will be balanced in character, exhibiting an extensive grounding in details and a fulsome play of relationships in the freedom of movement between areas connected along clearly marked paths. There will be a persistent background feeling of sparky energy that provokes delight in presence and involvement with the space.
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