Women Selling Wares of World
By Leslie Brooks Suzukamo;
St. Paul (Minnesota) Pioneer Press; October 3, 1999
A St. Paul shop gives African immigrant women an outlet for goods and services -- and a chance for self-sufficiency.
St. Paul (Minnesota) - The store is small and humble, located on University Avenue by Minnesota 280 at the western edge of St. Paul's Midway.
But its bright green, hand-lettered sign makes a grand promise: ``All That You Need Global Women's Center.''
Behind its picture window is a brightly colored melange -- sarong-like women's dresses and textiles, woven baskets, wood carvings, leather eyeshades and fanny packs, jewelry and curios, most imported from countries in Africa and others made locally by African immigrant women.
There's more. The store at 2420 University Ave. also houses a hair-braiding business, a travel agency, a bookkeeper, a tailor's shop and a computer-imaging business, all run by immigrant women from African countries who share in the cost of the lease.
The impetus behind the store runs deeper than profit. For the women, it may be all that they need to begin to make a new life and, perhaps, to even go into business for themselves.
All That You Need is the brainchild of Agitu Wodajo, a former nurse-practitioner from Ethiopia who started a self-help agency for needy women in that country in the early 1990s and emigrated to the United States in 1994. With the help of various local foundation grants, she began a nonprofit agency in Minneapolis called the International Self-Reliance Agency for Women Inc., which helps immigrant women in the Twin Cities.
The agency helps immigrant women who have no means of support, often because they have fled abusive marriages or relationships. Services include English classes, job training, credit help, advocacy and moral support.
But Wodajo, a religious woman who says a vision from God called her to her work, wanted to do more than just offer a helping hand. She wanted the women to stand on their own.
``Nonprofit organizations always stress help, help, help,'' she said. ``But when you focus on helping, you are not empowering.
``What we are doing is looking beyond that. We're working on building self-esteem and independence.''
She got more grant money and leased the store space to rent out to budding businesswomen. Women who do not have the courage or money to start their own businesses from scratch can sell their wares on consignment in the gift store as a kind of ``micro'' business, she said.
Others like Olufolakemi Afolabi will be employed as clerks, happy just to be making a living.
Afolabi, 33, who came to the United States from Nigeria a decade ago, looks forward to getting her permanent residency card so she can work.
``Agitu's organization really supported me when I shared my problems with them,'' said Afolabi, who fled an abusive marriage in Rhode Island with her 7-year-old daughter two years ago.
Then there are entrepreneurs like the four college students in their early 20s who are starting a hair-braiding business called Global Braids in the back room of the store while they attend school.
The young women, who include two of Wodajo's adult daughters, already have begun doing some sample braiding on the weekends to build a clientele, said Bistu Addisu, a braider who works with them. Most of their clients are African women like themselves.
``We will be growing so fast, I know for sure,'' Addisu said.
All That You Need Global Women's Center plans to hold its grand opening on Oct 23. While government officials have been invited to the opening, Wodajo knows that it's the customers who really count.