Insurance.com: Notes : Hartz

Competition From Other Providers

Eric Hartz

President,
Security First Network Bank

Eric Hartz opened by describing the rapid growth of Security First Network Bank (SFNB) through the merger of a tech company and a small banking institution. SFNB is now organized into a "wholesale" provider of financial services technology solutions (SF Technologies), and a retail banking services provider (SFNB) that provides an operating proof of concept of SFTech's developments.

SFNB has developed architecture to allow banking, brokerage and insurance all through one common interface, and work with legacy backoffice architectures. SFNB has built a "Web of Partnerships" that allows it to outsource all chores but its core competencies: the front-end and securities application and the "personality" of the bank.