Recruitment

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The initiation of the Master of Arts in Sustainability Studies requires the identification of a target audience representing a pool of potential students. We build on strengths, such as a formidable pool of graduates and a potential to recruit foreign students. The anticipated target audience for the Master of Arts in Sustainability Studies builds on these groups:

1. The Ramapo College alumni in Environmental Studies (over 1,300) and Environmental Science (perhaps 600)
2. Foreign students, consistent with the mission of Ramapo College
3. Professionals in the fields of environmental management and civil society who wish to translate their experiences into sustainability or undergo a career shift into sustainability
4. Activists and citizens with a desire to participate in sustainability. This pool is unknown, untapped, but potentially viable

We anticipate that during the next decade the overall need for sustainability will emerge and that our target audience will likely grow.

Institutional Support

Initial preliminary steps to build the proposed Master of Arts in Sustainability Studies requires institutional support from these offices at Ramapo College:

• Office of Enrollment Management will be asked to assist in assessing the market potential of MASS
• Office of International Education will be asked to assist in identifying target groups of international students for recruitment to MASS
• The Alumni Office in the Ramapo College Foundation will be asked to assist in identifying a target audience of graduates.

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Ramapo College, Master of Arts in Sustainability Studies | Version 1.1
Initialized: 2/24/2008 | Last Update: 2/28/2008