Let's say, for example, that your web page is about baseball cards. Your goal should be to get everyone on the Internet who is interested in collecting baseball cards to visit your website. When a baseball card enthusiast logs onto the Internet, he or she will go to one of the many Internet directories and search for the proper category to find baseball card-related websites. Or may go to one of the many Internet "search engines" and type in a related keyword, and see what comes up. You want your website to come up whenever anyone on the internet does a search for related subjects! They must be able to find you, and find you easily, in order to visit your website.
As a refinement, we suggest you get some understanding of Meta-tags
as the
search engine spiders look for these tags in your web page background
text.
Although research on the Internet is fast and easy, it can be a frustrating process if you are conducting in-depth research. This stems from a lack of focus. The solution is simple, plan your research project before you set out on a Web-hunt for information.
If you are looking for information for which there is a single answer, keeping your focus is simple. However when the project is lengthy, it's easy to forget what information you need. The tendency is to collect a swag of material, and then to discard most of it because it doesn't fit the terms of reference of the project.
Collecting irrelevent material has two effects, firstly you waste time, secondly you become frustrated. You are liable to procrastinate, because the project seems more difficult than it first appeared and is taking longer than you thought it would.
Planning your project
- Develop a one-sentence terms
of reference statement, no longer than 25 words.
- Quickly make a list of the
online resources you will check.
- Make a start on the final
version of the project.
- Create a timeline with a
brief outline.
- As you begin gathering material,
read what you've collected, and summerise it.
- As you work, keep your terms
of reference where you can see it.
* Speaking Boolean *
The main Boolean operators are OR AND
NOT and NEAR
Some engines also add ADJ FAR
and BEFORE
.
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