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Portfolio: What is it?
It's a collection of your modeling pictures. How many pictures you need varies.
You should only keep strong pictures, you are only as good as your worst
picture! Models should aim for quality not quantity! Avoid using 2 pictures of
the same shoot (same look) Black and White is the favorite of the industry. 9 by
12 inches are the standard size. Your agency will require you to buy an 11 by 14
inches for their book (portfolio). A basic but versatile portfolio would have a
casual head shot, styled head shot, body shot (conservative swimsuit or
lingerie), a fashion shot (sexy) , action shot, an editorial shot and even a
catalogue shot. As you gain experience replace the older pictures with newer
one. Keep your best picture at the end to leave a lasting impression! Do not
wear jewelry for those prints, it takes the attention away from you. The wrong
choice of undergarments may show panty line or bra straps and will distract the
viewer (on the job, or in interviews it can mean the difference between looking
professional or not). Tailor your portfolio for your strengths and the type of
modeling you are doing.
Portfolio is a set of professional pictures that helps you in getting the best
assignments. Generally in a portfolio 5 rolls are clicked. In each roll one to
two dresses are used and the Best 2 pictures are selected. So in all you get
around 10 pictures in a 5 roll portfolio.
BEFORE GOING FOR A FOLIO SHOOT GET TRAINED IN CAMERA FACING TECHNIQUES , POISE
AND POSTURE, EXPRESSIONS AND OTHER MODELING TECHNIQUES OR GO TO A GENUINE
PORTFOLIO COMPANY WHO CAN TRAIN YOU IN THE REQUIRED ASPECTS. ARS PROVIDES SUCH
TRAINING IN 5 DAYS FOR Rs. 2,500 ONLY.
Portfolio
Tips
The tools of your trade are your portfolio photographs and your resume.
Portfolio is a model's basic promotional tool consisting of an album showing the
best photos from tests and bookings.
At the beginning of your fashion modeling career, your portfolio should include:
At least two head shots with two different expressions (one smiling and one
serious, or one in the studio and one outdoors). At least two fashion shots (one
casual and one a little more formal). If you move well, you might like to
include an action shot. At least one full-length shot showing the proportion of
your body (feet to knees, knees to thighs, thighs to waist, waist to shoulders,
shoulders to the top of your head). You could wear a leotard or a body suit,
depending on what makes you comfortable and flatters your figure. A full
portfolio consists of about twenty-four 9"x12" photos and tears ( from
magazines). Remember: it is better to have less photos, but ones that are really
strong, than a full portfolio with photos that are mediocre. Every portfolio
needs a mix of commercial and editorial shots, location and studio. You will
also need at least one great body shot (professional and tasteful - editorial
style is best) and one beautiful B&W head shot with minimal makeup.
Get trained in the various techniques required to be learned before going for a
folio then Go to an Expert, trained and an experienced Fashion Photographer who
could advice you about your best looks and specifically could give you more time
as you are a learner, so you require more time to be comfortable with the camera
and the shoot (never give shot unless you are comfortable).
A strong
portfolio opens doors, a weak portfolio closes them. Your portfolio is often
the only thing a person sees before deciding whether or not to contact you,
and in many cases you may not be present to explain it (particularly on-line
portfolios). There are fundamental qualities that all outstanding portfolios
share, and a variety of principals and techniques that can help take your
portfolio from average to excellent. If at all possible, your portfolio
should be appropriate to the situation and reviewer, and all portfolios
should show creativity, skills, range, thought, and ambition. It is the
overall combination of these, plus that "special something," that makes one
designer stand above the others.
The
Right Type
There is no single "right" way to prepare a portfolio. A different
presentation is appropriate for each person, each situation and each
interview. You need to understand what kind of portfolio you are creating.
Is it to get into school, to get an internship, to get a first job, a second
job? Each of these will require a different selection of projects. Also
consider what type of presentation are you preparing. Is it an on-line
portfolio, a leave-behind book, a one-on-one interview, a cold call, or
something else? Each of these scenarios calls for a different type of media,
so you should spend some time thinking about what you will show in each of
these cases and prepare accordingly.
Skills
The level of presentation in your portfolio must be excellent. Indeed, if
your book is full of beautiful photos, renderings, sketches, and finished
projects, you have only met the minimum requirements for designers these
days. The pages in your book must demonstrate that you can quickly and
effectively communicate complex ideas in a professional manner. Excellent,
interesting and varied compositions are expected. Dramatic use of scale,
focus and color will make your work stand out. Make an effort to communicate
your level of skill with a wide variety of tools typical for your chosen
field. This may include any and/or all of the following; a plethora of
software packages, drawing skills, color, composition, model making,
production techniques, manufacturing/fabrication, CAD, 3D modeling, and an
understanding of basic engineering.
Range
Your portfolio should celebrate your ability to work on different types of
projects. This lets the reviewer know that you are flexible and can work in
a variety of situations. If possible use examples from different product
categories, demonstrate your familiarity with a variety of media, or
indicate experience with a range of technologies. Integration of varied
disciplines is always interesting and shows a willingness to collaborate
with a variety of people, another important skill. Make an effort to show
your contributions to a project from concept through production. This
demonstrates a holistic design sense that is invaluable to most employers.
Also make sure to show a full range of abilities, including sketching,
rendering, model making, finished products, photography, 3D modeling, etc.
Ambition
A designer who can take initiative, resolve a wide range of problems, and
manage projects from beginning-to-end is a valuable addition to every team.
Your portfolio, combined with a written resume, should illustrate these
traits. Self-driven projects are great examples of this. If possible, show
measurable contributions conceived and implemented by you, repeatedly, on a
wide variety of projects. Indicate that you can work with limited
supervision. Show that you can generate ideas--no one is looking for a
designer that needs someone else to think for them. Make an effort to fill
gaps in your employment history with an interesting variety of projects and
activities.
That Special Something
If your portfolio has excellent examples of everything listed above,
congratulations--you are free to compete with thousands of other hungry
designers. To rise above the rest and truly stand out in an extremely
competitive field, your work needs to go the extra mile. Your projects
should show insightful, conceptual foundations, indicating that you think
about your work on many levels. Layers of meaning in your work allow people
to explore and enjoy your projects repeatedly. Beautiful compositions that
show a variety of techniques, colors and scale make your work stand out. If
you are particularly strong in one area--typography for example--make sure
every entry in your book celebrates this fact, but without throwing it in
the reader's face. The quality of your work and your presentations is much
more important than a fancy, unique, or tricky presentation. Keep it simple,
and let the work stand for itself.
This may
sound like a daunting task, but it is the reality of the design world in
2003. If you take the time to review and select your work, and put together
a well thought out book, you'll be rewarded many times over throughout your
career. |
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Your
portfolio is only as good as your weakest shot!
If you look great in a couple of shots, but lousy in one or two; the art
director is most likely going to remember the bad ones.
Variety, variety, variety!!!
The more "looks" you have in your book, the better your chances for
getting work! Can you look 18 yrs. old, and also 28? Can you look great
as a businessperson and a rollerblader? Every GOOD look you can come up
with for your book improves your marketability.
You will get the types of work you show in your portfolio!
If you have nothing but swimwear and lingerie in your portfolio, then
those are the types of work you are going to get offers for 99% of the
time.
You can have Multiple Books...
If you want to market yourself in several areas of the business, have
separate books for each of those market-segments. A lifestyle agency is
not going to be able to get you work (or even want to deal with you) if
you have all lingerie in your book.
Keep that as a second (or third) book, and have a book that specifically
targets the work you are going after.
DON'T let just one photographer shoot your entire portfolio:
Different photographers will look at you in different ways, and again;
the key to a good portfolio is VARIETY!!
ALWAYS get a stylist to do your makeup/hair!
Find several that you trust to make you look great, and start a
relationship with them. and as with photographers, make sure you use a
number of different ones for the images you show in your book; Good Make
Up Artists are essential to a successful book! - This is the #1 error
most beginning models and photogs make! yes, it usually costs money; but
it is WORTH the investment.
Presentation is important!
Yes, you can sometimes get away with using color copies. HOWEVER, I'm a
lot more impressed by a model who has made the investment in herself to
have actual PRINTS, or at very least HIGH QUALITY Ink Jet Prints. Put
them in a nice presentation binder or portfolio. If you have a "box"
type portfolio, make sure your prints are laminated or mounted on
boards. This is your resume; you wouldn't hand in a work resume typed on
toilet paper; why would you do the equivalent with your VISUAL resume??
Tearsheets are great!, but... Tearsheets are great! they show you have
worked in a professional setting, and have had the trust of someone
else's money for a shoot. BUT, Laminate them! I can't tell you how many
folded up pieces of magazine I have seen come across my desk as
'tears'..
Getting your tears for cheap!
If you are in Vogue, Maxim, Nylon, etc., and you want a bunch of copies
of the publication, buy a few when it hits the stands so you have some
to show immediately if you are proud out them. THEN, wait 'til the end
of the month (when the magazines are about to be taken off the shelf) at
your local bookseller or magazine store, and explain to them why you
need a bunch of copies of the publication. Most publications only
require the bookseller to send back the cover of the magazine as proof
that they did not sell that copy of it then they throw the rest of the
magazine away. If you are nice, and professional about it and offer to
buy a couple of copies; many smaller booksellers will hold the extras
for you and give them to you when that issue goes off the stands.
When making your tearsheets...
don't tear them out.. (Yeah, yeah.. I know they are called 'tears'..)
take the binding off of the magazine apart. Presentation is important!
DON'T use low-quality prints or photos in your book:
If you have nasty, grainy, amateurish looking images in your book, then
that's how you will be perceived.
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