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Portfolio: What is it?


It's a collection of your modeling pictures. How many pictures you need varies. You should only keep strong pictures, you are only as good as your worst picture! Models should aim for quality not quantity! Avoid using 2 pictures of the same shoot (same look) Black and White is the favorite of the industry. 9 by 12 inches are the standard size. Your agency will require you to buy an 11 by 14 inches for their book (portfolio). A basic but versatile portfolio would have a casual head shot, styled head shot, body shot (conservative swimsuit or lingerie), a fashion shot (sexy) , action shot, an editorial shot and even a catalogue shot. As you gain experience replace the older pictures with newer one. Keep your best picture at the end to leave a lasting impression! Do not wear jewelry for those prints, it takes the attention away from you. The wrong choice of undergarments may show panty line or bra straps and will distract the viewer (on the job, or in interviews it can mean the difference between looking professional or not). Tailor your portfolio for your strengths and the type of modeling you are doing.
Portfolio is a set of professional pictures that helps you in getting the best assignments. Generally in a portfolio 5 rolls are clicked. In each roll one to two dresses are used and the Best 2 pictures are selected. So in all you get around 10 pictures in a 5 roll portfolio.

BEFORE GOING FOR A FOLIO SHOOT GET TRAINED IN CAMERA FACING TECHNIQUES , POISE AND POSTURE, EXPRESSIONS AND OTHER MODELING TECHNIQUES OR GO TO A GENUINE PORTFOLIO COMPANY WHO CAN TRAIN YOU IN THE REQUIRED ASPECTS. ARS PROVIDES SUCH TRAINING IN 5 DAYS FOR Rs. 2,500 ONLY.

Portfolio Tips

The tools of your trade are your portfolio photographs and your resume. Portfolio is a model's basic promotional tool consisting of an album showing the best photos from tests and bookings.

At the beginning of your fashion modeling career, your portfolio should include: At least two head shots with two different expressions (one smiling and one serious, or one in the studio and one outdoors). At least two fashion shots (one casual and one a little more formal). If you move well, you might like to include an action shot. At least one full-length shot showing the proportion of your body (feet to knees, knees to thighs, thighs to waist, waist to shoulders, shoulders to the top of your head). You could wear a leotard or a body suit, depending on what makes you comfortable and flatters your figure. A full portfolio consists of about twenty-four 9"x12" photos and tears ( from magazines). Remember: it is better to have less photos, but ones that are really strong, than a full portfolio with photos that are mediocre. Every portfolio needs a mix of commercial and editorial shots, location and studio. You will also need at least one great body shot (professional and tasteful - editorial style is best) and one beautiful B&W head shot with minimal makeup.

Get trained in the various techniques required to be learned before going for a folio then Go to an Expert, trained and an experienced Fashion Photographer who could advice you about your best looks and specifically could give you more time as you are a learner, so you require more time to be comfortable with the camera and the shoot (never give shot unless you are comfortable).

A strong portfolio opens doors, a weak portfolio closes them. Your portfolio is often the only thing a person sees before deciding whether or not to contact you, and in many cases you may not be present to explain it (particularly on-line portfolios). There are fundamental qualities that all outstanding portfolios share, and a variety of principals and techniques that can help take your portfolio from average to excellent. If at all possible, your portfolio should be appropriate to the situation and reviewer, and all portfolios should show creativity, skills, range, thought, and ambition. It is the overall combination of these, plus that "special something," that makes one designer stand above the others.

The Right Type
There is no single "right" way to prepare a portfolio. A different presentation is appropriate for each person, each situation and each interview. You need to understand what kind of portfolio you are creating. Is it to get into school, to get an internship, to get a first job, a second job? Each of these will require a different selection of projects. Also consider what type of presentation are you preparing. Is it an on-line portfolio, a leave-behind book, a one-on-one interview, a cold call, or something else? Each of these scenarios calls for a different type of media, so you should spend some time thinking about what you will show in each of these cases and prepare accordingly.

Skills
The level of presentation in your portfolio must be excellent. Indeed, if your book is full of beautiful photos, renderings, sketches, and finished projects, you have only met the minimum requirements for designers these days. The pages in your book must demonstrate that you can quickly and effectively communicate complex ideas in a professional manner. Excellent, interesting and varied compositions are expected. Dramatic use of scale, focus and color will make your work stand out. Make an effort to communicate your level of skill with a wide variety of tools typical for your chosen field. This may include any and/or all of the following; a plethora of software packages, drawing skills, color, composition, model making, production techniques, manufacturing/fabrication, CAD, 3D modeling, and an understanding of basic engineering.

Range
Your portfolio should celebrate your ability to work on different types of projects. This lets the reviewer know that you are flexible and can work in a variety of situations. If possible use examples from different product categories, demonstrate your familiarity with a variety of media, or indicate experience with a range of technologies. Integration of varied disciplines is always interesting and shows a willingness to collaborate with a variety of people, another important skill. Make an effort to show your contributions to a project from concept through production. This demonstrates a holistic design sense that is invaluable to most employers. Also make sure to show a full range of abilities, including sketching, rendering, model making, finished products, photography, 3D modeling, etc.

Ambition
A designer who can take initiative, resolve a wide range of problems, and manage projects from beginning-to-end is a valuable addition to every team. Your portfolio, combined with a written resume, should illustrate these traits. Self-driven projects are great examples of this. If possible, show measurable contributions conceived and implemented by you, repeatedly, on a wide variety of projects. Indicate that you can work with limited supervision. Show that you can generate ideas--no one is looking for a designer that needs someone else to think for them. Make an effort to fill gaps in your employment history with an interesting variety of projects and activities.

That Special Something
If your portfolio has excellent examples of everything listed above, congratulations--you are free to compete with thousands of other hungry designers. To rise above the rest and truly stand out in an extremely competitive field, your work needs to go the extra mile. Your projects should show insightful, conceptual foundations, indicating that you think about your work on many levels. Layers of meaning in your work allow people to explore and enjoy your projects repeatedly. Beautiful compositions that show a variety of techniques, colors and scale make your work stand out. If you are particularly strong in one area--typography for example--make sure every entry in your book celebrates this fact, but without throwing it in the reader's face. The quality of your work and your presentations is much more important than a fancy, unique, or tricky presentation. Keep it simple, and let the work stand for itself.

This may sound like a daunting task, but it is the reality of the design world in 2003. If you take the time to review and select your work, and put together a well thought out book, you'll be rewarded many times over throughout your career.

 
 

Your portfolio is only as good as your weakest shot!
If you look great in a couple of shots, but lousy in one or two; the art director is most likely going to remember the bad ones.

Variety, variety, variety!!!
The more "looks" you have in your book, the better your chances for getting work! Can you look 18 yrs. old, and also 28? Can you look great as a businessperson and a rollerblader? Every GOOD look you can come up with for your book improves your marketability.

You will get the types of work you show in your portfolio!
If you have nothing but swimwear and lingerie in your portfolio, then those are the types of work you are going to get offers for 99% of the time.

You can have Multiple Books...
If you want to market yourself in several areas of the business, have separate books for each of those market-segments. A lifestyle agency is not going to be able to get you work (or even want to deal with you) if you have all lingerie in your book.

Keep that as a second (or third) book, and have a book that specifically targets the work you are going after.

DON'T let just one photographer shoot your entire portfolio:
Different photographers will look at you in different ways, and again; the key to a good portfolio is VARIETY!!

ALWAYS get a stylist to do your makeup/hair!
Find several that you trust to make you look great, and start a relationship with them. and as with photographers, make sure you use a number of different ones for the images you show in your book; Good Make Up Artists are essential to a successful book! - This is the #1 error most beginning models and photogs make! yes, it usually costs money; but it is WORTH the investment.

Presentation is important!
Yes, you can sometimes get away with using color copies. HOWEVER, I'm a lot more impressed by a model who has made the investment in herself to have actual PRINTS, or at very least HIGH QUALITY Ink Jet Prints. Put them in a nice presentation binder or portfolio. If you have a "box" type portfolio, make sure your prints are laminated or mounted on boards. This is your resume; you wouldn't hand in a work resume typed on toilet paper; why would you do the equivalent with your VISUAL resume??

Tearsheets are great!, but... Tearsheets are great! they show you have worked in a professional setting, and have had the trust of someone else's money for a shoot. BUT, Laminate them! I can't tell you how many folded up pieces of magazine I have seen come across my desk as 'tears'..

Getting your tears for cheap!
If you are in Vogue, Maxim, Nylon, etc., and you want a bunch of copies of the publication, buy a few when it hits the stands so you have some to show immediately if you are proud out them. THEN, wait 'til the end of the month (when the magazines are about to be taken off the shelf) at your local bookseller or magazine store, and explain to them why you need a bunch of copies of the publication. Most publications only require the bookseller to send back the cover of the magazine as proof that they did not sell that copy of it then they throw the rest of the magazine away. If you are nice, and professional about it and offer to buy a couple of copies; many smaller booksellers will hold the extras for you and give them to you when that issue goes off the stands.

When making your tearsheets...
don't tear them out.. (Yeah, yeah.. I know they are called 'tears'..) take the binding off of the magazine apart. Presentation is important!

DON'T use low-quality prints or photos in your book:
If you have nasty, grainy, amateurish looking images in your book, then that's how you will be perceived.