First of all, his popularity and influence grew tremendously in a time of crisis. After the Second World War and with the increased globalization of our world the situation of the American Negroes became more and more knows. The tremendous progress in means of communication along with growth of new and old media, had people become more aware of the differences how Negroes were treated in different parts of America and the world. Better communication also helped to build the consciousness of the black community. The events in the southern states of the US created a crisis that grew on a daily base and Martin Luther was the man who could fill the void for a great leader. His convictions made him a premiere candidate for this position. He was never elected or promoted to his leder position. He grew in to it by his own strength.