The history of Sierra Entertainment
Part 5 - A Change of Direction (1999-)

After the Cendant scandal, the purchase by Havas S.A. (a division of Vivendi S.A.) was seen as a lucky turn for the company. The sale was completed in January 12, 1999. In addition to the $800 million paid by Havas, Cendant received a $185 million bonus in cash payments for showing good 1998 results. The acquisition was Vivendi's first major media purchase in the U.S. Initially, the sale didn't result in any major changes at Sierra, but they were soon about to come...

Black Monday

The many acquisitions made by Sierra over the last few years had resulted in an organization that was very hard to run for the management team. With development studios spread out all over the country and overseas, Sierra officials decided it was time to tighten their belts. Therefore, on February 22, 1999, they publicly announced a major reorganization of the company, resulting in the shutdown of several of their development studios, cutbacks on others and the relocation of key projects and employees from these studios to Bellevue. This decision was made by Sierra's own management, not by Havas. Studios that were shut down included PyroTechnix, Books That Work Inc. and Synergistic. Headgate was sold back to its original owner and the publishing of Sierra's InterAction magazine was discontinued.

But the shutdown that definitely received the most attention was that of Yosemite Entertainment. With the exception of the warehouse and distribution department, the entire studio was shut down. This decision was unexpected and highly controversial, as this was the original Sierra headquarters and the birthplace of all the classic games that had made it such a successful company. Many of the people behind these games still worked there and were now informed that they had lost their jobs. In total, about 135 people were fired in Oakhurst. Yosemite Entertainment was in the middle of developing the highly awaited space combat simulator Babylon 5, the Lord of the Rings-based online multiplayer roleplaying game Middle Earth, the tactical simulation game Navy SEALs and a multiplayer add-on to Quest for Glory V.

A disturbing aspect of this shutdown was the way the employees were notified of the shutdown. Going to work thinking it would just be a normal Monday, they were soon called to a meeting where they were informed that they had been sacked, and this was only about 15 minutes before the news were officially announced to the press, a cause of action totally against common practice and that upset many people. 40 people, critical to the development of Babylon 5 and Middle Earth (the other projects were dropped) were offered to relocate to the company headquarters in Bellevue and continue with the development, but with the feelings towards the company at the time, few of them accepted right away. Eventually though, about 30 people moved from Oakhurst to Seattle. Needless to say, the shutdown of Yosemite Entertainment was a major blow to the small mountain community, and emergency actions were taken to help all the people finding new jobs. Former Sierra employee William Shockley created a discussion forum for former Sierra employees at www.roboto.com and Ken Williams sent them all a letter, telling them how sad he and Roberta felt for them and what had come of the company they founded.

Abandoned desks Lost jobs Cleaning out the offices
But the bad news didn't even end there. At the same time, legendary game designers Al Lowe and Scott Murphy were fired. Al had just started work on Leisure Suit Larry 8, planned to feature 3D-animated characters. Scott Murphy was involved in a Space Quest 7 project that originally looked very promising, but that had later started facing serious problems when Sierra's management wanted it to be a multiplayer adventure game, a design that had been unsuccessfully attempted before with Leisure Suit Larry 4 and was doomed to fail this time as well. This was a result of the common opinion that adventure games were a dead and unprofitable genre at the time, and by firing two of the most well-known game designers in the industry, Sierra made it perfectly clear that they weren't interested in any more Leisure Suit Larry or Space Quest adventure games, at least not as long as they were less profitable than other genres.
Roger Wilco in Space Quest 7, the game that never wasThree-dimensional Larry Laffer didn't make it into a new game either
The closing of Yosemite Entertainment and all the other changes at Sierra left a lot of people upset and angry at their new management and business strategy. The date February 22, 1999 soon became known as Black Monday (or Chainsaw Monday as Scott Murphy named it) and the sad events gathered a huge Internet community of Sierra fans from all over the world, sharing their feelings and thoughts about the reorganization with each other.

Layoffs continued in March 1, when Sierra fired 30 persons at the previously unaffected Dynamix, This was 15% of their entire workforce.

On March 6, Ken Williams, together with his wife Roberta and game designers Al Lowe and Scott Murphy appeared on Ken's online radio station TalkSpot in a nearly two hour live show called The Sierra Reunion, a real treat for all Sierra fans. During the show they shared their thoughts about the past, present and future of Sierra. A lot of people called in to the show, including a significant number of famous old-time Sierra employees.

In June 1999, Ken Williams shut down TalkSpot and laid off its employees. He did this because venture capitalist Rich Shapero of Crosspoint Venture Partners had convinced him that shutting down TalkSpot and instead focusing on providing the technology behind it to other companies would be a more profitable affair. Early in December the same year, WorldStream unveiled its new technology, designed to broadcast things such as teleconferences, concerts, product presentations and sales events. They offered a program called eComm1, a national network of servers and a mobile Plug-and-Play broadcast setup called Studio In A Box to the customers.

Sierra continued to publish games for smaller development houses with great success. In September 1999, they released Homeworld, a real-time space combat strategy game in full 3D, developed by Relic Entertainment. The game design was revolutionary for the genre and the game received great critical acclaim and many awards.

Homeworld boxart
A happy, and still sad moment for adventure game fans was the release of Gabriel Knight 3: Blood of the Sacred, Blood of the Damned, in November 3, 1999. Happy, because this was a long-awaited game that was embraced by both fans of the series and game critics and reviewers. Sad, because Sierra also announced that this was going to be their last adventure game for now. With their new business strategy, it would probably have been canceled too, if it had not been in production for such a long while and if not so much money had been spent on the development already. The only thing that would make Sierra return to making adventure games would be a change in popularity for the genre.
Gabriel Knight 3 screenshot
Fortunately, things changed for the better in Oakhurst when UK-based games developer and publisher Codemasters, in an effort to establish themselves in the United States, announced that they would launch a new development studio in Oakhurst, using the old Sierra facilities and many of the old Yosemite Entertainment staff in mid-September 1999. In early October they announced that they would take over management and maintenance of the online RPG The Realm and that they would pick up and complete the previously canceled Navy SEALs. They also reported that they had obtained the rights to continue using the name Yosemite Entertainment for the development house.

Codemasters logo

Meanwhile, Sierra announced another reorganization, this time into three business units: Core Games, led by Mark Hood and Jim Veevaert, Casual Entertainment, led by Steve Van Horn and Barbara Schwabe, and Home Productivity, led by Dianna Amorde and Anne Boswell. Basically, Core Games replaced Sierra Studios and Sierra Sports, Casual Entertainment took over the Sierra Attractions unit and Home Productivity replaced the old Sierra Home. This reorganization resulted in even more layoffs, eliminating 105 additional jobs and a number of games in production, including Desert Fighter and Pro Pilot Paradise from Dynamix, Babylon 5, the much awaited game started at Yosemite Entertainment and Orcs: Revenge, a Berkeley Systems title. This was announced on September 21.

Ironically, this reorganization caused all of the former Oakhurst employees who had opted to relocate to Seattle and continued working for Sierra to be laid off, when both the Babylon 5 and Middle Earth projects were shut down. Fortunately for these people, they had negotiated for good severance packages in case this would happen.

On June 2, 2000, Sierra released Ground Control, an action-packed 3D RTS combat game developed by Swedish-based Massive Entertainment. The game was another hit for Sierra as a publisher and received great reviews and many rewards.

Ground Control logo

Vivendi Universal Publishing logoAt the end of June 2000, a strategic business alliance between Vivendi, Seagram and Canal+ was announced and Vivendi Universal, a leading global media and communications company, was formed. Havas S.A. was renamed Vivendi Universal Publishing and became the publishing division of the new group, divided into five groups: games, education, literature, health and information. The games division included Sierra On-Line, as well as Blizzard Entertainment and Universal Interactive Studios.

Meanwhile, Impressions Games released a series of successful games in their City Building Series, published by Sierra. With games like Caesar III, Pharaoh and Zeus: Master of Olympus, players could recreate the magnificent towns of great ancient civilizations.

Caesar III boxart Pharaoh boxart Zeus: Master of Olympus boxart
On May 9, 2001, Sierra On-Line announced the appointment of Thomas K. Hernquist as their new President and CEO. Michael A. Ryder also joined Sierra as COO and and Senior Vice President of Product Development. Hernquist did not stay for long at Sierra though, and Ryder soon took over as the company CEO.

In early August the same year, WorldStream Communications was one of the many victims of the dotcom crash, and the company was forced to shut down and laid off its 87 employees.

On Aug 14, Sierra On-Line let the ax fall on Dynamix for the final time and closed the development studio for good. Dynamix was viewed by many Sierra fans as the very last remaining piece of the company with a meaningful connection to its legendary past, and with the end of their 17-year history in the business, Sierra On-Line was considered to have taken the final step away from its roots. Dynamix developed a lot of memorable titles for Sierra, but was frequently in financing troubles. In the more aggressive business climate Sierra had entered after the CUC fraud, there was simply no place for unprofitable development studios anymore.

In mid-November, Sierra On-Line changed the design of their logo for the fifth time. To the delight of many old fans it featured the old Half Dome picture, even though the company really had no connection to Yosemite anymore. Still, fans of the old Sierra organization saw this as a sign that there might still be a chance, however small, that they would eventually return to their roots.

Fifth Sierra On-Line logo
On February 19, 2002, Sierra On-Line officially announced the change of their name to Sierra Entertainment, Inc. They claimed the new name would "reflect the company's commitment to developing a broad range of entertainment products, including games for both the PC and next-generation consoles." (Quote from official press release.)

And with that, the history of Sierra has reached the present!

Sierra Entertainment continues to develop and publish successful interactive entertainment products and is one of the biggest players in the industry. What the future holds for the company is unsure, but expansion in the console area is likely, and their big titles will probably continue to be those produced by smaller independent development houses. Hopefully, Sierra will also embrace its glorious past by bringing the adventure genre back in new appealing forms and maybe even return with more King's Quest, Space Quest, Leisure Suit Larry and Gabriel Knight games. A few recent news seems to point in that direction...

The End - For now...


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