Taking a multidisciplinary user/manager approach, this text looks at data
warehousing technologies necessary to support the business processes of the
twenty-first century. Using a balanced professional and conversational approach,
it explores the basic concepts of data mining, warehousing, and visualization-
with an emphasis on both technical and managerial issues and the implication of
these modern emerging technologies on those issues. Data mining and
visualization exercises- using an included fully-enabled, but time-limited
version of Megaputer's PolyAnalyst and TextAnalyst data mining and visualization
software- give students hands-on experience with real-world applications.
Computer hardware,
provides the underlying physical foundation for the firm's IT
infrastructure. Other infrastructure components—software, data, and
networks—require computer hardware for their storage or operation.
Although Rogers Communications
provides leading-edge technology services, its own internal operations and
business processes were hampered by outdated technology. The company found it
could improve the performance of its human resources function by using the right
hardware and software. In order to select the technology it needed, Rogers had
to understand the capabilities of computer hardware and software technology, how
to select hardware and software to meet its specific business requirements, and
the financial and business rationale for its hardware and software investments.
The workforce management software Rogers selected transformed a jumble of
tangled paperwork into manageable information and became an important technology
asset. Computer hardware and software technology can improve organizational
performance, but they raise the management challenges.
Internet technology is creating a
universal technology platform for buying and selling goods and for driving
important business processes inside the firm. It has inspired new ways of
organizing and managing that are transforming businesses and the use of
information systems in everyday life. Along with bringing many new benefits and
opportunities, electronic commerce and electronic business have created a new
set of management challenges. We describe these challenges so that organizations
can understand the management, organization, and technology issues that must be
addressed to benefit from electronic commerce, electronic business, and the
emerging digital firm.
Appropriate for all introductory courses on database development and
management, as well as database courses designed around specific database
products such as Microsoft Access, SQL Server, or MySQL.
In this book, one of the world’s leading database experts introduces the
essential concepts that students need to create and use working databases.
Simply and accurately, David Kroenke introduces essential database concepts
through three running projects that students can follow for themselves using
virtually any contemporary database software. Kroenke begins by explaining why
databases are used, how they improve on alternatives such as spreadsheets, what
their components are, and how they are developed. Next, he introduces the
relational model and defines basic relational terminology. This edition contains
a thoroughly revamped discussion of normalization, including a new four-step
process that makes it far easier to understand and perform. Kroenke then
introduces the basics of SQL, introducing statements for data definition and
modification, as well as SQL SELECT statements. Next, he turns to database
design and management, including the entity-relationship (E-R) model and basic
data modeling. The book contains a full chapter on administration, including
concurrency control, security, and backup/recovery. Students will also find
practical introductions to several key database trends, including Web and XML
databases, distributed databases, OLAP, data mining, and object-relational
DBMSes. Every chapter concludes with review questions and exercises. Finally,
the book's Appendix introduces Microsoft Access and shows how it can be used to
create simple databases.
For courses in Database Management,
Design, Application, or Technology.
Revised to reflect the needs of today’s
students, this 10th edition of Database Processing assures
that students will develop immediate, practical, marketable skills. By presenting SQL SELECT early, students will learn immediately how to query
data and obtain results—seeing firsthand some of the ways that database
technology will be useful to them. Each topic appears in the context of
accomplishing practical tasks. Its spiral approach to database design
(incorporating all 3 way to create databases: from the integration of existing
data, from new information, and the need to redesign an existing database)
provides and excellent framework to help students learn this material.
For introductory courses in Database Management and Database Systems.
The seventh edition of this popular text has been updated and revised to
accommodate the technical, managerial, and methodological changes occurring at
an ever-increasing pace in this field. While retaining the best features of the
previous edition, it covers the latest principles, concepts, and technologies.
It includes object-oriented data modeling and UML, Internet databases, data
warehousing, and the use of CASE tools in support of data modeling. Very
accessible to students, the pedagogy is sound. Illustrations help make important
concepts and techniques clear, and special emphasis has been placed on updating
all of the end-of-chapter questions and exercises. Of special interest to
instructors is the book's flexibility; chapters can be used in any sequence to
tailor the text for their needs. Topics are introduced to reinforce principles
from other typical courses, such as systems analysis and design, networking,
Website design and development, MIS principles, and computer programming.
Emphasis is on the development of the database component of modern information
systems, and on the management of the data resource.
Maximizing ROI from CRM Initiatives
- The three key limitations of
traditional CRM implementations and how SAS can help you overcome them
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