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| 001
Marketing: The CORE
Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota
ISBN: 0070043450
Copyright year: 2004
To order the package use the following ISBN: 0072880376.
Information Center.
MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the
tradition of cutting-edge content and student-friendliness set by Marketing
7/e, but in a shorter, more accessible package. The Core distills
Marketing's 22 chapters down to 18, leaving instructors just the content
they need to cover the essentials of marketing in a single semester. Instructors
using The Core also benefit from a full-sized supplements package that
surpasses anything offered by the competition, while students will appreciate
the easy-to-read paperback format that's equally kind to both the eyes and the
pocketbook. The Core is more than just a "baby Kerin"; it combines great
writing, currency, and supplements into the ideal package for budget-conscious
students and time-conscious professors.
Sample Chapters (pdf)
ker47030_001_021.pdf
(3695.0K) Initiating The Marketing Process
Our Server
ker47030_022_042.pdf
(3407.0K) Linking Marketing and Corporate
Strategies
Our Server
ker47030_043_059.pdf
(2014.0K) Appendix A Creating an Effective Marketing Plan
Our Server
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| 002
Marketing: THE CORE, 2/e
Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota
ISBN: 0072999896
Copyright year: 2007
Save 50% by
purchasing an eBook!
MARKETING: THE CORE, 2/e by Kerin,
Hartley, and Rudelius continues the tradition of cutting-edge content and
student-friendliness set by Marketing 8/e, but in a shorter, more
accessible package. The Core distills Marketing's 22
chapters down to 18, leaving instructors just the content they need to cover the
essentials of marketing in a single semester. Instructors using The Core
also benefit from a full-sized supplements package that surpasses
anything offered by the competition, while students will appreciate the
easy-to-read paperback format that's equally kind to both the eyes and the
pocketbook. The Core is more than just a "baby Kerin"; it
combines great writing, currency, and supplements into the ideal package for
budget-conscious students and time-conscious professors.
PowerWeb is now organized and available directly within each chapter.
You can access the PowerWeb content directly by clicking in the Left Hand
Navigation Menu, selecting a chapter, and any of the premium content features:
PowerWeb Articles and Weekly Updates Archive. For access to PowerWeb content,
you will need a registration code. The PowerWeb registration code is included on
the card that came with your new textbook. If you have already registered, just
enter your username and password when you are prompted to.
Please visit its
Information Center.
Sample Chapters (pdf)
Sample Chapter 1 (1242.0K) Creating Customer Relationships
and Value through Marketing
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Sample Chapter 2 (1403.0K) Developing Successful
Marketing and Corporate Strategies
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Sample Chapter 3 (1267.0K) Scanning the Marketing
Environment
Our Server
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|
003
Roger A. Kerin
Eric N. Berkowitz
Steven W. Hartley
William Rudelius
Please visit its
Information Center.
Dynamic... Exciting... Challenging... and Surprising!
The 21st century is an extraordinary time for instructors, students, and
managers to be involved in the field of marketing. Virtual advertising,
multi-channel retailing, eCRM, cashless vending, everyday fair pricing, online
coupons, data mining, and brand equity are just a few of the many indications
that marketing is racing into a new era. At the same time, many traditional
elements of the discipline such as segmentation, new product development, and
pricing are growing in importance and use. The combination of the contemporary
and the traditional elements of marketing create a truly exceptional topic to
study and understand. We appreciate the opportunity to share our enthusiasm for
the field with you and welcome you to your introduction to marketing!..
Our
Site
The 3 Books
Link
Available as e book at
Sample Chapter 1 (525.0K)
Developing Customer Relationships and Value through
Marketing
Our Server
(26 pages)
ker47030_022_042.pdf
(3407.0K) Linking Marketing and Corporate
Strategies
Our Server
ker47030_043_059.pdf
(2014.0K) Appendix A Creating an Effective Marketing Plan
Our Server
Sample Chapter 5 (644.0K) Consumer Behavior
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(30 pages)
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| 004
Marketing, 8/e
Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
Eric N. Berkowitz, University of Massachusetts---Amherst
William Rudelius, University of Minnesota
Save 50%
by purchasing an eBook!
Marketing, eighth edition by Kerin,
Hartley, Berkowitz, and Rudelius continues a tradition of leading the
market with contemporary, cutting-edge content presented in a
conversational student-oriented style, supported by the most
comprehensive, innovative, and useful supplement package available. This
text and package is designed to meet the needs of a wide spectrum of
faculty—from the professor who just wants a good textbook and a few key
supplements, to the professor who wants a top-notch fully integrated
multimedia program. <![CDATA[<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0072828803/45793/powerweb.gif','popWin', 'width=200,height=118,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (1.0K)</a>]]>
PowerWeb is now organized and available directly within each
chapter. You can access the PowerWeb content directly by clicking in
the Left Hand Navigation Menu, selecting a chapter, and any of the
premium content features: PowerWeb Articles and Weekly Updates Archive.
For access to PowerWeb content, you will need a registration code. The
PowerWeb registration code is included on the card that came with your
new textbook. If you have already registered, just enter your username
and password when you are prompted to.
Sample Chapters (pdf)
Kerin 8e Sample Chapter 1
(1700.0K) Creating Customer Relationships and Value through Marketing
Our Server
Kerin 8e Sample Chapter 2
(1703.0K) Developing Successful Marketing and Corporate Strategies
Our Server
Kerin 8e Sample Chapter 3
(1709.0K) Scanning the Marketing Environment
Our Server
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