To view the Marketing 7e PowerText click here:
http://www.mhhe.com/powertext/kerin

The above need to be purchased from publisher.

Also the 8 th edition is already published and as the 7 th includes the following:

The Package   Supplements    &   PageOut
 

[ 2]

Principles of Marketing, 10/e 
Philip Kotler    Gary Armstrong   

By The Lord Of Marketing.

In order to produce superior value and satisfaction for customers, companies need information at almost every turn. Good products and marketing programs begin with a thorough understanding of consumer needs and wants. Companies also need an abundance of information on competitors, resellers, and other actors and forces in the marketplace.

Increasingly, marketers are viewing information not just as an input for making better decisions but also as an important strategic asset and marketing tool. In today's marketing, a company's information may prove to be its chief competitive advantage. Competitors can copy each other's equipment, products, and procedures, but they cannot duplicate the company's information and intellectual capital. Several companies have recently recognized this by appointing vice presidents of knowledge, learning, or intellectual capital.

Table of Contents Legend

Table of Contents

( Sequence of study is to read each chapter. Also before reading open all the animated figures for each chapter, which is recommended to open from 2. Then download 5,and go through the slides. Then read 6. Play with the interactive charts. Then respond on Quiz 2 & 3, e mail it to  instructor. ) Please click on the arrows.

1	2	3	4	5	6
Chapter 1: Marketing: Managing Profitable Customer Relationships   Animated Figure 1-1 , Animated Figure 1-3 , Animated Figure 1-5 .
Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships   Animated Figure 2-3,  Animated Figure 2-4,  Animated Figure 2-6,  Animated Table 2-02  .
Chapter 3: Marketing in the Digital Age: Making New Customer Connections  Animated Figure 3-1  , Animated Figure 3-2 , Animated Figure 3-3 , Animated Figure 3-4 .
Chapter 4: The Marketing Environment  Animated Figure 4-1    Animated Figure 4-2 ,  Animated Figure 4-3 .
Chapter 5: Managing Marketing Information  Animated Figure 5-1 ,  Animated Table 5-03 , Animated Table 5-05 .
Chapter 6: Consumer Markets and Consumer Buyer Behavior  Animated Figure 6-1  Animated Figure 6-2  Animated Figure 6-6
Chapter 7: Business Markets and Business Buyer Behavior Animated Figure 7-2   Animated Figure 7-3 .
Chapter 8: Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers Animated Figure 8-1 ,  Animated Figure 8-2 .
Chapter 9: Product, Service, and Branding Strategies  Animated Figure 9-1 , Animated Figure 9-2, Animated Figure 9-3 , Animated Figure 9-4
Chapter 10: New-Product Development and Product Life-Cycle Strategies  Animated Figure 10-1 , Animated Figure 10-2 .
Chapter 11: Pricing Considerations and Approaches Animated Figure 11-1 , Animated Figure 11-2, Animated Figure 11-3 , Animated Figure 11-4 .
Chapter 12: Pricing Strategies  Animated Figure 12-1 , Animated Figure 12-2
Chapter 13: Marketing Channels and Supply Management  Animated Figure 13-1 , Animated Figure 13-3 .
Chapter 14: Retailing and Wholesaling  Animated Figure 14-1 , Animated Figure 14-2 .
Chapter 15: Integrated Marketing Communication Strategy   Animated Figure 15-1 , Animated Figure 15-2, Animated Figure 15-3 , Animated Figure 15-4
Chapter 16: Advertising, Sales Promotion, and Public Relations   Animated Figure 16-1 , Animated Table 16-1 , Animated Table 16-2 .
Chapter 17: Personal Selling and Direct Marketing Animated Figure 17-1 , Animated Figure 17-2 , Animated Figure 17-3 , Animated Figure 17-5
Chapter 18: Creating Competitive Advantage Animated Figure 18-1 , Animated Figure 18-2
Chapter 19: The Global Marketplace Animated Figure 19-1 , Animated Figure 19-2 , Animated Figure 19-4
Chapter 20: Marketing and Society: Social Responsibility and Marketing Ethics Animated Figure 20-1 , Animated Figure 20-3
Chapter 21: Measuring and Forecasting Demand
Chapter 22: Marketing Arithmetic

Miscellaneous Resources

• Case Pilot
• Key Terms - Glossary - glossary.pdf      
• Principles of Marketing (activebook) (Kotler, Armstrong). Chapter 4: The Marketing Environment
• Please also see chapter 1 of Principles of Marketing, 10/e activebook 2.0 Kotler • Armstrong Try Two Chapters!  Principles of Marketing (activebook 2.0 ), 10/e (Kotler, Armstrong). Chapter 1: Marketing: Managing Profitable Customer Relationships. Chapter 16: Advertising, Sales Promotion, and Public Relations

Example of e Books on the above text which must be purchased

Also

( 2 ) Principles Of Marketing (9th Edition) by Kotler & Armstrong  Metatext Edition include Preface & CHAPTER 4 MARKETING RESEARCH AND INFORMATION SYSTEMS. Notes could be sent to instructor.

I recommend the purchase by students one of these two books.

( 3 ) Also available next summer

Principles of Marketing, Safarix WebBook, 11/E  
by Philip Kotler, Gary Armstrong
© 2006 | On-line Supplement; 768 pages | ISBN: 0131863487 | Status: Not Yet Published; Estimated Availability: 03/10/2005
 

SafariX Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a SafariX WebBook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the SafariX WebBook, visit www.safarix.com.

Please see Capitalizing on the Power of the Customer  by Frances X. Frei
Harvard Business School

Please see Sales Force Compensation and Incentives by Edward P. Lazear
Stanford Graduate School of Business

Please see Sprint Selling & Turbo-Charged Market Development by Benson P. Shapiro
Harvard Business School

Please see Why Customers Matter by W. Earl Sasser
Harvard Business School

Please see How to Make Ideas Stick by Chip Heath
Stanford Graduate School of Business