COURSE DESCRIPTION

The Bachelor of Science in Commerce, Major in Advertising Management is a course that is designed for students who intend to pursue a professional career in the advertising-related industry here in the Philippines or in the Asia-Pacific region. He/She may be employed as an advertising executive of the advertising department of a client company, an advertising agency, a production house or an advertising support service company, an advertising and promotions department of a media company, or he/she may decide to put up his/her own advertising company. The course enhances the managerial, strategic planning, creative and media abilities of the student so that he/she can work in any of the major departments of an advertising agency or in a marketing communications setup. Finallly, the course is in answer to the clamor of the advertising practisioners to provided them that much needed manpower to further professionalize the industry.

GENERAL OBJECTIVES

The proposed major program aims to provide manpower to the advertising or advertising-related industry. It shall offer marketing communications companies particularly advertising agencies a dedicated properly trained, skilled, and value oriented advertising professional who can work in the area of account management, creative, production, media, and marketing services. The experiential skills the student will undergo shall hopefully minimize the huge cost of training an unprepared advertising employee. The program's graduates shall be the university's contribution to the roster of talents the industry constantly looks for.