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| © 2004 Howard Bender |
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| Davy and his song moved millions of children and fueled a $300 million merchandising craze that was created, quit unexpectedly, overnight. There were Davy Crockett clothes, toothbrushes, flashlights, moccasins, wallets, rugs, bedspreads, lunch boxes, toys, and of course, the coonskin cap (the price of raccoon fur jumped from $.25 a pound to $8.00 a pound)! Coonskin hats were the mandatory regalia of the day and every kid in a America had to have one! No one knew this better then Lou Lispi, art director of Walt Disney's New York Character Merchandise Division in 1955. "I think the key to the whole Davy Crockett merchandise phenomenon was the demand for coonskin hats. When parents couldn't buy a hat, they purchased some other Davy Crockett item to keep their kids happy." In 1955, we were all Crockett Happy wearing our raccoon caps everywhere, even to bed! |
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| Many boomers have said, that they watched Davy Crockett every week on the Walt Disney Television Show. The truth is, 'that just ain't so'! Because the craze was so large it's hard to believe that it all came from just five episodes of the Disneyland TV show: (1) "Davy Crockett Indian Fighter" 12/15/54, (2) "Davy Crockett Goes to Congress" 1/26/55, (3) "Davy Crockett At the Alamo" 2/23/55, (4) "Davy Crockett's Keelboat Race" 11/16/55 and (5) "Davy Crockett and the River Pirates" 12/14/55. Disney then took these five TV episodes and edited them into two feature films for summer theatrical releases: "Davy Crockett King of the Wild Frontier" 5/25/55 and "Davy Crockett and the River Pirates" 7/17/56. |
| WITH A SONG STRIPEY-FURRY CAP CROCKETTMANIA KNOCKOFFS CRAZE COMICS BUBBLE GUM FADED FAD FESS-UPDATE |
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