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SCAMPER
- A tool for generating new products and services
How to use tool:
SCAMPER is a check list that helps you to think of
changes you can make to an existing product to create a new one. You can
use these changes either as direct suggestions or as starting points for
lateral thinking.
The changes SCAMPER stands for are:
- S - Substitute - components, materials, people
- C - Combine - mix, combine with other assemblies or
services, integrate
- A - Adapt - alter, change function, use part of
another element
- M - Modify - increase or reduce in scale, change
shape, modify attributes (e.g. colour)
- P - Put to another use
- E - Eliminate - remove elements, simplify, reduce to
core functionality
- R - Reverse - turn inside out or upside down, also
use of Reversal.
Example:
As an example, imagine that you are a manufacturer of
nuts and bolts, and you were looking for new products. SCAMPER would give
you:
- Substitute - use of high tech materials for niche
markets - high speed steel? Carbon fibre? Plastics? Glass?
Non-reactive material?
- Combine - integrate nut and bolt? Bolt and washer?
Bolt and spanner?
- Adapt - put Allen key or Star head on bolt?
Countersink head?
- Modify - produce bolts for watches or bridges?
Produce different shaped bolts (e.g. screw in plugs)? Pre-painted
green bolts?
- Put to another use - bolts as hinge pins? As axles?
- Eliminate - Eliminate nuts, washers, heads, thread,
etc.
- Reverse - make dies as well as bolts, make bolts that
cut threads for themselves in material, etc.
Using SCAMPER here may have helped you identify possible
new products. Many of the ideas may be impractical or may not suit the
equipment used by the manufacturer. However some ideas could be good
starting points for new products.
SCAMPER was created by Michael Mikalko in his book book
'Thinkertoys'.
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