Sounds Of The Fleurieu - EFM - Victor Harbor

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Marketing

Promotions

Membership

Sponsorships

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In 1994 the eleven stations from the Community Radio groups, plus three aspirant stations striving for a full broadcasting license, collectively made an innovative decision to operate as a network called:

ACTIVE RADIO

The Active Radio Network is now 19 strong. Each station has maintained its autonomy and identity, but as a network provide a major marketing opportunity.

It thrives on sheer enthusiasm, dedication and hard work of thousands of people.
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The EFM OB and Promotions Van

The promotions van is available to attend schools, fairs and many other community events. It is staffed by an enthusiastic team. It can act as a PA system and play music between announcements. It can link directly to the parent station or broadcast direct. The team can be seen and heard at many events around the Fleurieu talking with students, residents and visitors smartly attired in EFM white shirts complete with logo and caps to match.

Sponsorship of is a way of supporting the EFM financially, as well as being as an effective promotional tool. Unlike the ABC or commercial sectors, which are funded by the government and advertising levies respectively, EFM as a community broadcaster and relies on donations, subscriptions and sponsorship to keep it running.

Membership

Subscription is where listeners can subscribe to the station for a fee, and receive regular updates such as program guides and the opportunity to win prizes on-air, as well as lots of warm-and-fuzzies from helping your community station. You can now subscribe to EFM phone 08 8552 5655 for form.

In the media, subscription is a concept unique to public or community stations. You pay for the national broadcasters
(ABC & SBS) through your taxes. You pay for the commercial broadcasters through the surcharge on goods & services
which in turn pays for the cost of advertising. So it's reasonable to ask you to pay for listening to your favourite community station! The only difference is that we don't make it compulsory.

The subscription fees for EFM are $15 Concession, $25 for Employed Single Subscribers, $25 Family, and $30 to become a Business Subscriber.

Sponsorship

Sponsorship promotion follows similar rules as advertising but since we are a community radio station we must say sponsorship not advertising. Sponsorship is where businesses and other interested bodies allow us to promote their products and services, whether on-air, or in the EFM Program Guide, in exchange for financial support. The only difference between the commercial and community radio sectors, is that community radio station have to "tag" their announcements with acknowledgement of support by the sponsor for the station.
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Designed, developed by J-Enterprises

Updated Regularly '98

Sponsors - contact EFM now