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| firefly: The Web Site That Has Mad Avenue Buzzing |
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By Paul C. Judge in Boston
Picture all the people whose judgment and taste you trust
the most when it comes time to buy a new car, select a
mutual fund, replace the television, or pick up a book. Now
imagine that group of ...; Size: 8K;
Marketing; 10-07-1996;
The Internet startup takes word of mouth to a new level
Business Week: October 7, 1996
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Due to copyright laws, I can only present this excerpt to you here. You may retrieve the entire article from the Business Week archives. |
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