STRATEGY

We are Proud to Say:

For the Week of 9/25/97 to 10/2/97

A Brief "Commercial" Word:

WHETHER YOU FOLLOW MY STRATEGY, DEVISE YOUR OWN, OR TAKE BITS AND PIECES FROM HERE AND THERE TO CREATE ONE - THE BEST ADVICE IS TO MAKE A PLAN AND FOLLOW IT.

DO YOUR HOMEWORK! FIND OUT ALL THAT YOU CAN ABOUT THE COMPANIES YOU PLAN TO INVEST IN (THROUGH DRIPS OR IN THE MARKETS); STUDY THE PROSPECTUS; STAY "CURRENT". DON'T BE AN "OSTRICH" - BE AWARE OF WHAT IS GOING ON IN THE MARKETS, THE INDUSTRY, THE WORLD, YOUR COMPANY. REMEMBER - IN THE END: YOU ARE RESPONSIBLE FOR YOUR SUCCESS FOR FAILURE. DON'T BLAME YOU YOUR BROKER (IF YOU ARE USING ONE) - IT'S YOUR MONEY AND YOUR FUTURE: BE INVOLVED.

BUILD UP TO AT LEAST 3 OR 4 DIFFERENT COMPANIES FROM DIFFERENT SECTORS. YOU CAN ADD MORE ONCE THESE ARE ESTABLISHED.

DECIDE HOW MUCH YOU PLAN TO INVEST - PER WEEK/MONTH/YEAR. WATCH OUT FOR "FEES". IF NECESSARY HOLD $ TO MAKE A LARGER INVESTMENT. THAT WAY THE FEE WILL BE A SMALLER % OF YOUR $ INVESTED.

INVEST THE AMOUNT(S) YOU PLANNED - NO MATTER WHAT THE MARKET CONDITIONS ARE. Follow Your Plan.

TO DECIDE WHICH COMPANY TO SEND ADDITIONAL INVESTMENTS TO:

A. PICK THE ONE(S) THAT ARE DOING THE "WORST" OF YOUR PORTFOLIO.

B. LOOK AT THE YIELD

REMEMBER - YOU HAVE NO CONTROL OVER THE PRICE YOU SELL AT (IF AND WHEN YOU DECIDE TO SELL). IF YOU WANT THAT CONTROL, WHEN YOU REACH 100 SHARES - REQUEST THE CERTIFICATE BE ISSUED TO YOU. YOU CAN STILL KEEP IT ON REINVESTMENT - AS LONG AS YOU HOLD IT IN YOUR NAME (NOT IN "STREET" NAME WITH A BROKER). Note: Some firms are offering dividend reinvestment plans - check them out carefully and read the fine print.

OPTIONS | RINGS | AWARDS

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