There's a Zen saying: "Even false words are true if they lead to liberation; even true words are false if they become the object of attachment."
The champions of Pure Land Buddhism have always made the case that Pure Land methods are especially valuable because they are particularly effective in meeting the needs of the greatest number of people. When we face facts, most of us have to admit that we see little realistic prospect of achieving salvation through the eons of gradual practice spoken of in the Buddhist scriptures, or the heroic efforts of the Zen masters, or the years of esoteric dedication demanded by the Esoteric Schools. Pure Land practice, on the other hand, is explicitly designed as an easy way, open to all.