About Us -The Company
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The world is discovering that the possibilities are endless with FUBU! What began as a bunch of hats made in Daymond
John's home in Hollis, Queens has turned him into the CEO of an incredibly successful active sportswear company. |
Nineteen ninety-two was the year Daymond came up with the idea to make and sell his own tie-top hats as a means of making "easy money". The conception of FUBU began when Daymond could not find suitable hats in neighborhood retail shops, leading him to creating his own hats in his Queens home. |
Daymond mortgaged his home for $100, 000.00, turning half of the house into a factory and the other half into living space for the FUBU "Team". The "Team" consisted of neighborhood friends, Vice President J. Alexander Martin and co-founders Keith Perrin and Carl Brown. J., Keith and Carl are the key members of "Team FUBU" to date. |
The earliest collection consisted of tee shirts, rugby shirts, hockey jerseys, and baseball caps,
all embroidered with the FUBU logo. By 1995, an extensive sportswear line was being designed
and produced by FUBU, using raw materials imported from around the world. And with their success
came investors! Samsung America, the tenth largest company in the world, continues to assist in the
production and distribution of FUBU's orders. To date, over 5,000 stores earry the FUBU
collection including Macy's, Foot Locker, International Stores, Footaction, Nordstrom, The
Buckle, and Dr. Jay's. The collection is also sold internationally in Japan, Germany, France,
England and Australia.
In the near future, look for tremendous excitement with the debut of our newest licensed lines
including FUBU Ladies ready-to-wear, FUBU Boys, FUBU footwear, socks, bags and accessories;
FUBU underwear and loungewear. Keep your eyes open for eyewear, your senses aware for
fragrance, schedule your time wisely with timepieces, your body fit for swimwear, and
prepared yourself for an evening out in FUBU's new suit collection.
ACCOMPLISHMENTS
As the new era approaches, cross-marketing is essential!
You can't have music without fashion nor fashion without music - and FUBU has been keenly
aware of this from the beginning. Take neighborhood friend LL Cool J. LL was featured
in FUBU's first advertising campaign and has gone on to endorse FUBU in his book
and videos. The music industry s hottest directors, such as Hype Williams and Billy Woodruff
have featured the collection in their videos. Artists who wear FUBU include Mariah Carey,
Mary J. Blige, Boys II Men, The Fugees, Will Smith, Sean Puffy Combs and
Janet Jackson, to name a few.
As the first apparel company to be awarded a license with the NBA, and authorized usage
of all 29 team logos, FUBU has reached athletes from the NFL to the NBA including
Tim Hardaway, Simeon Rice, Kevin Garnett, and two-time Super Bowl Champion
Terrell Davis. And while you're checking out those boxing matches on HBO, take a closer
look at a few of the boxer's shorts and robes - you'll see the FUBU name there too!
In 1999, FUBU the Collection achieved its greatest accomplishment to date -
recipients of the first Essence Entertainment Essence Award given to a company.
GIVING BACK TO THE COMMUNITY
FUBU stays in touch with the community in numerous ways - from speaking to student
groups and churches, to establishing the FUBU Foundation. The FUBU Foundation, established
in January 1999, provides a way for the FUBU founders encourage the community to grow
along with them. The FUBU Team has planned a series of events nationwide with the goal of
expanding the minds of our youth on issues ranging from health to education. The Foundation
has given donations to organizations including The Allen Christian School, a division of The
Cathedral of the Allen A.M.E. Church, The Christopher Wallace Memorial Foundation, Inc.,
ESB for Kids, The Partnership for the Homeless, Inc., and the Fresh Air Fund.
FUBU is a strong, growing company that has made its statement.
It's a new era, about pride and respect in what you wear, and who you are!
