The specialist of DATABASE MARKETING program and MARKETING RESEARCH.

What is the Database Marketing program with Godin Marketing?

Godin Marketing is a consumer data management company with the capacity for customized data capture, data analysis, and data warehousing programs for clients.

Godin Marketing is stable, growing, and innovative. Our clients rely on our problem-solving approach to their unique marketing challenges which require new and accurate consumer information, segment modeling, and detailed profiling.

In fact, Godin Marketing can elaborate a database marketing program and offers the next steps:

Identify and Reward Your Customers

Godin Marketing is a leader in developing loyalty marketing programs for retailers, restaurant chains, service companies and shopping centers. We deliver an expertise that goes beyond database management. Godin Marketing can be the administrator of your program, which will free you to concentrate on your operations. At Godin Marketing, we will work with you on the following:

Concept Development

We have industry specific experience in creating loyalty marketing programs with a library of materials available about existing programs.

Program Development

Godin Marketing has extensive experience in program planning. We can plan for expected program membership, manage award liability, and forecast incremental sales.

Program Implementation

Godin Marketing services allow you to cost-effectively build a database of customers, track purchase activity, fulfill awards, and execute targeted mailings. Experienced account managers will oversee your loyalty marketing program.

Program Administration

Godin Marketing reports show you detailed program activity. You will know exactly how much, how often, and where your customers are purchasing. Your customer database with purchase histories will be valuable in future marketing promotions.

Database Analysis

The data that is gathered from your loyal customers is the essential part of your program. Godin Marketing works with you to analyze this data, recognize trends and recommend marketing tactics.

The main goal of Godin Marketing its working with clients to identify and exploit the sales and profit opportunities within marketing databases. You will see by yourself, you will be satisfy to work together.

We are the specialist in the use a multitude of statistical analysis for the following research:

Advertising and brand tracking studies

Continuous tracking of advertising and key brand information, using state-of-the-art systems, to gauge the impact of marketing communications on a brand's competitive position over time.

Brand equity

Clear measurement of brand strength with future customer loyalty predictions. Identifies market opportunities and targets marketing efforts.

Competitive intelligence

Gathering intelligence on competitors, identifying strengths and weaknesses, and benchmarking, usually focusing on one main aspect of the company, e.g. marketing strategy.

Consultancy

Analysis, insight and recommendations from some of the most experienced and knowledgeable market research professionals in Asia Pacific.

Corporate image

Assessing corporate image in the competitive context, and providing analysis of key dimensions to give clear and actionable direction for future image development.

Creative development research

Assessing the appeal, impact and communication success of advertising at any stage of creative development, using techniques such as on-screen evaluation.

Customer intelligence

Investigating commercial customer needs, decision-making processes and preferred supplier arrangements. Recommendations are made on how the client can maximise sales and build a relationship with potential key accounts

Customer satisfaction/retention

Measurement of customer and employee satisfaction, commitment and loyalty, providing information vital for guiding corporate strategy.

Databases

Standardised and up-to-date information on market sizes, competitive shares, companies, industries, economies and end-users, in flexible soft-copy format

Employee attitudes

Understanding your organisation's culture, areas of strength and weakness, as perceived by different grades of staff.

Market entry consulting

Developing entry strategies in terms of target sectors, products/services, investment location, expected volumes, distribution and marketing.

Market feasibility studies

Analysing market prospects in a particular product/service area, either focusing on one geographical area, or comparing prospects in various potential investment locations

Market knowledge databases

Electronic databases, usually including multi-country information on market sizes, segmentation, customer groups and competitor performance.

Market modelling

Predictive modelling of markets and scenarios generating predictions for new and existing brands. Full competitive scenarios vs. product benefits, pricing, etc.

Market profiles

Macro-market analysis, including market background, market volume/value, segmentation, forecasts, competitive situation, distribution structure, etc.

Motivational research

Exploring and understanding consumer's underlying and non-rational motivations and reasons for certain behaviour, often using projective enabling techniques.

Mystery shopping/observation

Retail and non-retail product and service sampling, providing reports on services, products, packaging, pricing, in-store positioning, atmosphere and staff attitudes.

Name/pack/product testing

Wide range of techniques to assess the appeal of brand names, packaging, product features, etc. Advanced analysis to maximise diagnostic value.

Partner selection

Identification, screening and evaluation of potential business partners, including distributors, investment partners, M&A targets, suppliers, logistics providers, etc, using AMI Partner Compass™, a proprietary system.

Pricing research

Full range of techniques to measure price sensitivity, recommend price points, etc, including Conjoint, BPTO and PSM.

Projections and forecasting

Interpreting past market trends and likely future changes in economy, demand, competition, costs, pricing and marketing, to provide expert market predictions.

Promotions research

Simple, quick and cost-effective monitoring of promotional events, to assess sponsorship awareness, impact and success.

Segmentation studies

All forms of segmentation studies - attitudinal, behavioural, needs-based, loyalty, price sensitivity, and more ? to define your target market.

Usage and attitude

A clear and comprehensive picture of a marketplace, defining usage, awareness and images of both major and minor brands in a concise and actionable format.

Vehicle clinic

Qualitative and quantitative assessment of vehicle attributes, image, driving experience and marketing communications using photos, models, prototypes, or actual vehicles.

With Godin Marketing, you will be the winner

and your customers too!