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The specialist of DATABASE MARKETING program and MARKETING RESEARCH.

Why to use the Marketing Research?

　

Godin Marketing uses 9 steps in every marketing research. These steps are:

1) Decide on your survey goal or, what you what to learn?
2) Determine your sample or, who you will want to communicate?
3) Select interviewing methodololy or, how you will design the form of the questions?
4) Design of your questionaire.
5) Pre-test of the questionaire known as piloting.
6) Administer the interviews or, ask the questions to the member of your simple.
7) Enter the data or, collect and record the answers of the participants of the study.
8) Analyse the data.
9) Report's redaction
10) Presentation of the results.

　

In fact, with Godin Marketing as your partern, we will work together to establish or ameliorate, the elements of your marketing strategy. For example, we will work with the following element (or few of them):

Elements of Marketing Strategy

1. Marketing Strategy
2. Target Market
3. Marketing Mix
4. Competitive Advantage
5. Marketing Plan

Marketing Strategy

A game plan to reach each customer.

Captures what a firm wants to do and how it will accomplish it.

Specifies a target market and a related marketing mix.

Target Market.

Represents a fairly homogenous (similar) group of customers to whom a firm wishes to appeal based on shared characteristics, lifestyle, behavior, etc.

Marketing Mix

Controllable tactical tools that the firm uses to satisfy a target market traditionally called the 4 APs@ - product, price, place, and promotion 4 P's are interdependent and changeable. With Godin Marketing, it's not 4P's that wee use but well 5P's that are:

Personnel, Product, Price, Place, and Promotion.

Personnel - the main element of your marketing mix.

1. Comportement of the personnel with the customer
2. Satisfaction of the customer toward your personnel
3. Complaints customers or and personnel

　

Product - the "good-and-service" combination the firm offers to target markets.

1. Product variety
2. Quality
3. Design
4. Features
5. Brand name
6. Packaging

Promotion - activities that communicate the merits of the product and persuade target consumers to buy it.

1. Advertising
2. Mass selling
3. Personal selling
4. Sales promotion
5. Publicity/Public Relations

　

Price - the amount of money consumers have to pay to obtain the product.

1. List price
2. Discounts
3. Allowance
4. Payment period
5. Credit terms

　

Place - activities that make the product available to target consumers.

1. Channels
2. Assortments
3. Locations
4. Inventory
5. Transportation
6. Logistics

　

Competitive Advantage

Occurs when a firm has a marketing mix that the target market sees as better than a competitor's mix requires that the firm:

1. Understands its competitor's offerings
2. Anticipates its competitor's likely plans
3. Monitors changes in competition

　

Marketing Plan

A written statement of a marketing strategy and the time related details for carrying out the strategy key considerations:

1. What marketing mix is to be offered?
2. To what target market?
3. For how long?
4. What resources, results, control?

　

In fact, Godin Marketing will be the main actor to ethablish the best fit between the elements of your company (the 5P's) and your customers. To help to uinderstand this principe, see the following:

5P's (Seller) => 5C's (Buyer)
Personnel Complaints (positive or negative)
Product Consumer needs & wants
Price Cost to the consumer
Place Convenience
Promotion Communication

　

With Godin Marketing, you will be the winner and,

your customers too!