Godin Marketing - Realizations

Thank you for your on-going interest in the growth and development of Godin Marketing. It has been a year of changes for us. It is a tremendous honor for me to now take office as Godin Marketing's president. Since it was first established Godin Marketing has been a leader in database and research marketing. I am aware of the great responsibility that the position entails, and I will do my best to aid Godin Marketing in becoming a leading company of the Internet Age.

In my view, a company has two main missions. First, a company's reason for existence is the creation of value. A company exists by being paid a fair price for its products. I will work hard to maximize the value created by Godin Marketing so that we continue to be a company essential to our customers. Godin Marketing will improve and develop in many ways besides increasing profit.

Second, a company is a place for discovering and developing people. The basic unit of our company is the human being. I want to develop Godin Marketing's human resources until all employees demonstrate their maximum potentials. This will be the foundation for Godin Marketing to become the nation's best information and telecommunications provider.

I will meet the challenges that Godin Marketing is facing today. I will work hard to maintain Godin Marketing's current international and domestic database and research marketing market share and attract new customers. I will strive to transform Godin Marketing into the nation's best domestic database and research marketing company by investing as much manpower and resources as possible in Internet business and eCommerce. Finally, I will do my utmost to enable Godin Marketing to continue to grow and develop by actively participating in new businesses.

MICROSOFT OFFICE 2003, INTERNET; NETSCAPE & EXPLORER; SPSS; WINDOWS PROFESSIONAL.

Analysis of Variance (ANOVA); Linear and Non-Linear Regression; Stepwise Multiple Regression; Probit and Logistic Regression; Canonical Correlation; Principal Components Analysis; Factor Analysis; Cluster Analysis; Stepwise Discriminant Function Analysis and Perceptual Mapping.

Mostly Marketing Research firms, but also small or middle size businesses and marketing research or human resources departments who need a specialist in marketing research (entirely or in part).

1998

GRADUATE STUDIES: MASTER IN BUSINESS ADMINISTRATION (MBA).

Specialization: marketing research.

Thesis : The strategic use of a databse marketing program by the canadian enterprises.

Université du Québec à Montréal (UQÀM).

1994

Bachelor in Business Administration (B.A.A. in tourism).

Specialization: marketing and management.

Université du Québec à Montréal (UQÀM).

1998	Competitor analysis of the promotional clothes industry.
1997	Creation of an Travel agency; Taught Marketing Management (UQÀM). Study on "Quebec tourism industry workers" for the CSN.
1996	Creation of "Godin Marketing" company. Contributed study exploring "Environmental influences on consumer behavior in a retail environment"; Participated in an experimentation concerning "Music’s influence on time perception for consumers waiting in a line in a banking environment";
1994	Professional Work & Study project about marketing research in France (Europe). Data compiling and interpretation of a questionnaire for "Les fêtes gourmandes de Montréal".
1993	Market potential study on the feasibility of a polish boat (work / school) to come in Montreal; Winner of a student's grant from the "Fondation de l’Université du Québec" - UQÀM.

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