An Unofficial Marketing Research
on
Squaresoft, Inc.
 (The Best Video Game Developer Ever!!!)

I am putting this up just to add some more content to my website, in addition to dedicate my most favorite company - Square Co., Ltd. This is also part of my Marketing Project for the Marketing Class in Columbia College Chicago during Fall 2002. Since my primary career is the gaming industry, I chose to do the project on the global popular video game company. Although you may not have heard of the company's name, you must have seen its advertisement on its main product - Final Fantasy.

Square Co., Ltd. was established in Japan, 1986. In 1989, Square expanded into the U.S. market by establishing a subsidiary called Square Soft, Inc. It is located in L.A., next to its sister companies, Square Pictures in L.A. and Square USA in Honolulu.

Here is a list of researches I did on Squaresoft:

  • Marketing Mix 
    09/30/02 - My opinion towards the marketing strategy of Squaresoft
  • Customer Profile 
    10/14/02 - Classification of Squaresoft's target customers (before questionnaire)
  • SWOT Analysis 
    10/28/02 - Strength, Weakness, Opportunity & Threat Analysis of Squaresoft
  • Situation Analysis 
    11/04/02 - A basic analysis of the gaming industry globally and specifically for Squaresoft
  • Questionnaire 
    11/04/02 - A Questionnaire I have designed to have responses by 30 people
  • Questionnaire Tabulation
    11/18/02 - Research Report based on the above questionnaire

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Here's is the official site of Squaresoft, Inc. And the Global Stock Symbol is : SQRCF. (JP:9620)
Square Co., Ltd.. The Company's principal activity is the planning, development and sales of home video game software for Nintendo's Family Computer, Super Famicon and Gameboy. Operations are carried out through the following divisions: Game software (software and hardware); Game related products (game music CDs and game strategy books) and Others (general music CDs, videos and film making business). Game software accounted for 82% of fiscal 2001 revenues; Game related products, 11% and Others, 7%.

Last Update: 11.20.2002