Product magazines and trends

Product magazines : "Hong Kong Toys"

Published since : 1969
Frequency : Bi-annual (Jan / Jul)
Average pages per issue : 1,800 / 600
Product coverage :

The following trends are identified to illuminate how toy manufacturers may meet the needs of children :

• Continued popularity of smart toys: such as Hasbro/Tiger's Pets

• Renewed interest in licensing: Harry Porter, Bob the Builder, Monster Inc. and Jurassic Park

• Trend of shorter product life cycles and a wider variety of novelty designs: such as LEGO construction sets or Barbie dolls

• Strong and clear focus on educational, creative and developmental toys: video games on children, such as a lack of social interaction

• Growing demand for collectibles: Barbie dolls, Matchbox die-cast cars and the Hot Wheels racing system

• Wide interest in web-compatible toys: play games with animated versions of their robots over the Internet