Media Metrix Releases U.S. Top 50 Web And Digital Media Properties For June 2000 Reveals Number One Web Sites Within New Categories

Media Metrix introduces new 29 category and 63 sub-category monthly Web & Digital Media measurement results
Cool Savings.com breaks into the Media Metrix Top 50 for the first time this year

Financial services companies dominate top online advertisers in June; Automotive industry revs up online advertising during busy summer travel months

New York, NY, July 20, 2000 – Media Metrix (NASDAQ:  MMXI), the leader and pioneer in Internet and Digital Media measurement worldwide, today released the top 50 Web and Digital Media properties for June 2000 and the top 25 online advertisers.  Media Metrix also released, for the first time, its new categorization structure, encompassing 29 new categories and 63 new sub-categories.

Among the company’s new categories are business-to-business with Vicinity.com as the leading site; a Gay/Lesbian Community category where Gay.com ranks number one; Kids’ Entertainment with Disney Online in first place.   Familiar brands such as E*Trade, Amazon, eBay, Monster.com and Hotmail.com, all topped their respective categories as well.

Coolsavings.com, a site that that provides free shopping coupons in exchange for user registration and personal information, was among the Media Metrix Top 50 for the first time this year.  Meanwhile, in anticipation of heavy summer traveling, the automotive industry increased its advertising by 37 percent in June, according to AdRelevance, Media Metrix’ online ad-tracking division.  

Definitions for Media Metrix Top 50 Digital Media/Web Properties List:

*  - Represents an aggregation of commonly owned/branded domain names.

Digital Media:  includes users of the World Wide Web, proprietary online services, and/or other ad-supported digital applications such as e-mail services and CD ROM.            

Top 50 Digital Media & Web Properties:  The top 50 Digital Media & Web properties

are based on unduplicated audience reach, also known as unique visitors.

Digital Media & Web Properties:  include the largest single brands as well as consolidations of multiple domains that fall under one brand or common ownership.                                           

Unique Visitors:  The actual number of total users who visited the reported Web site or online property at least once in the given month.  All Unique Visitors are unduplicated (only counted once) and are in thousands.

About Media Metrix

Media Metrix, Inc., with over 800 clients, is the leader and pioneer in Internet and Digital Media measurement and the industry’s source for the most comprehensive, reliable, and timely audience ratings, e-commerce, advertising and technology measurement services.  Media Metrix’ AdRelevance division, through its superior ad tracking technology, provides clients the most comprehensive data on where, when, how and how much Web marketers and their competition are advertising online.

Media Metrix has worldwide majority-owned operations through partnerships with media and market research leaders around the world.  Media Metrix’ European division, known as MMXI Europe, operates in France, Germany, Sweden and the United Kingdom.  Media Metrix also operates in Australia, Canada, Japan, Latin America and the United States.  The Company provides advertising agencies, media companies, e-commerce marketers, financial services and technology companies with the most comprehensive coverage of all digital media (including more than 21,000 Web sites and online properties).  Media Metrix utilizes its patented, superior operating-system metering methodology to track Internet and Digital Media audience usage behavior in real-time – click-by-click, page-by-page, minute-by-minute.  Media Metrix has a sample of more than 100,000 people under measurement worldwide, yielding monthly, weekly, and daily data collection and reporting.  Please visit us at www.mediametrix.com for more information.

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