“'We love to see you smile.' Friendly. Affectionate. Not at all like other fast food jingles. Encourages feelings of happiness and peace. The sort of place you’d want to visit. Like a friend’s house. The sort of place that cares that you came, not just some other burger joint that wants you to drive through and throw your money at the second window. Demographic: Any person with teeth, all areas, especially metropolis areas, all socio-economic statuses, especially low to upper-middle class and working class, both genders, all religious affiliations. Workers are typically teenagers and early twenties. Everyone is more attractive when they smile. This assures the consumer that they are getting a quality experience from someone who really cares about their food and their service. Better experience for the consumer and the worker. Smiling faces a must. Need: signage in the employee bathrooms as well as on the cash registers, new shirts, buttons, aprons, new bags and cups with the motto (and maybe a smiley face?) , and a set of commercials featuring attractive young girls smiling like they can’t wait to” Joel paused here. He wanted to say “can’t wait to swallow your cum” but he would probably have this sheet of paper tacked to his cubicle wall for the next couple of weeks – having the note he scribbled in his excited idea phase was more of a motivator than his paycheck – and didn’t want to get chewed out for it. Instead he wrote “can’t wait to make you happy.” It was a pleasant compromise. Plus, he knew what he meant, and it was his campaign. He couldn’t wait to get started.