The mobile telecommunications industry, the first group of consumers to most likely adopt GPRS technology is most likely to become the bulk of mobile Internet users, and potentially of the Internet itself. Because of this, mobile network companies are likely to gain control over Internet content from the 'techie-ones'.

Quality of Information Content
      One of the pressing demands on the mobile Internet industry made possible by GPRS is to give quality to their audience. Widespread use of GPRS-enable devices will likely move the type of information content towards responding to the question: 'What would be useful to the end user?'. Why? A majority of the future Internet users will be mobile, should the users adopt the technology.

      The characteristics of the mobile phone will be of primary consideration, and information on the Internet will be influenced by factors such as simplicity, relevance, and timeliness. The Internet has become the repository of information from competing brands of content providers. The limitations of the display and input of wireless devices, such as mobile phones, will make users appreciate the most important, the most interesting, and the most informative.

      The need for quality is not only because of the limitations of the device, but also because of the need to build up initial traffic and user loyalty. The mobile Internet market has yet to take-off, and if users get turned off by their first few exposures to the benefits of this technology, they are likely to use it sparingly. On the other hand, if the users derive a better experience from their wireless, GPRS-enabled devices, then this would trigger the development and demand discussed earlier in this paper.