"sgt. rock," tvc 30 seconds
writer's note: this
was the basis for the final product, more or less how it was
shot. Catalytx president Richard Yang insisted, however, that the sergeant should have
that uniform the drill sergeant in "An Officer and a
Gentleman" (a Hollywood movie) wore. Tegie had this thought that that would
make the sarge's uniform look like a cop's in Manila, but she
kept the thought mostly to herself. I also thought the man
should have a comical face, to contrast with his seriousness,
but Richard insisted he should be prim and proper. I went along,
hoping comedy would be applied on a contrasting flaw, through
the Bisaya accent (pardon the application of this Manila humor
subject, my fellow Bisayans). But during the dubbing, even that
was diminished, with American-twanged Richard thinking he couldn't understand the
Bisaya "your lipe is mine, you will run when I see . .
." So that was done in proper English, more or less, the
Bisaya accent only applied on "one, two, three, four . .
." I thought that made the final product reluctantly or
inconsistently comical, that is, not as comical as it could/should have been.
[Interestingly, most of our friends thought they couldn't
understand the "your life is mine" part, which was the
Richard part).
As for Angelo's direction, Duke the AE
and I thought the shot where the sarge asked "No?"
defocused on the electric fan's head-shaking, creating a
perceived "dead air" if one did not notice the
head-shaking. All this during the shoot, where Robert assured us
on the director's behalf that this was only an alternative take. I
later saw that it was actually
the only take for this frame. Then Duke and I wanted to be
reassured of a hidden contrivance in the sarge's fall, but
disappointedly it remained unchanged in the final product.
Finally, the basic disappointment was
probably in agency's advise of letting client choose video so it
could allocate more money on placement. Duke had a dissenting
opinion, thinking client actually was willing to spend on
production. I'm not saying all this just because I was not
thought to be an important presence at the offline and dubbing
stage. :-)
