product
tv ad [storyboard]storyboard art director
jigs publicowriter
jojo soria de veyraclient
camel
"explosions," tvc 30 seconds
writer's note: this was one of the very first studies I did that approached the fan not merely from an inherent "tibay" angle but maybe even primarily from the angle whose Big Idea said "here's a matibay name that has survived all those turbulent years of market competition".