product
tv ad [storyboard]

storyboard art director
jigs publico

writer
jojo soria de veyra

client
camel

 


 

"explosions," tvc 30 seconds

writer's note: this was one of the very first studies I did that approached the fan not merely from an inherent "tibay" angle but maybe even primarily from the angle whose Big Idea said "here's a matibay name that has survived all those turbulent years of market competition".

 




 

 

back to director's (and final) storyboard

back to approved storyboard

to storyboard study 3

 


 

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