The history of McD's Basic rules for operating a fast food restaurant Fast Food Facts Reasons McDonald's became so successful McDonaldization explained McDonaldization's Other Precursors Advantages of McDonaldization Ways to Cope with McDonaldization McDonaldization In My Life - Today Conclusions Bibliography

Reasons McDonald's became so successful New chain in 1950's had chance for better sites McDonald's Menu was not innovative McDonald's Management Concentrates on maintaining quality of the food product McDonald's found and developed all sites McDonald's accelerated store openings in hard economic times McDonald's maintained its safe, clean store image McDonald's is heaviest advertiser McDonald's has maintained its price-value Emerson