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What Are Autoresponder And What Can They Do For My Website?
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Auto-responders, also known as auto bots, are pieces of software, which reply immediately to emails with a predetermined response.
So for example, any email sent to tailored_to@GetResponse.com will be either an enquiry, or if you're unlucky, a complaint or refund request.
So any email sent to this address could automatically be replied to with a message thanking the recipient for their email, confirming it has been received and that you will reply in person within the next 24 hours.
This simple matter, which takes just minutes to set up, can have massive consequences to your customer satisfaction standards.
Most autoresponders will then forward the original email that triggered the autoresponder reply to any email address you specify so you can manually reply to it later. When using this method, You may want to forward it to a personal address (not sales@yourwebsite.com, but ben@yourwebsite.com) so the person who emailed gets that feeling of the "personal touch" and has a contact within the company they can email again in the future if necessary, rather than being passed around a faceless company from person to person.
An even more powerful form of autoresponder system is the sequential autoresponder -it's also the one that will make you the most money from your website. That is, rather than sending one email out, the autoresponder will send out a sequence of emails [follow-up messages] you write, at time intervals specified by you.
But lets just say that you subscribed to receive an Internet marketing training course. Once you sign up, you're emailed one part of the course by their autoresponder every day in easy to digest portions, until you've completed the course. The benefit of this form of autoresponder is that firstly it keeps your website address prominently in your prospects inbox for a week or more - helping online branding, but if your course is good your prospects will look forward to receiving your emails and as a result your business will sell more.
This type of automation is definitely state of the art and can be incorporated into any if not all of your email campaigns. This type of system as mentioned above........can have massive consequences to your customer satisfaction standards..... by providing "extra" services for various campaigns, customer support, help, educating affiliates -help prospects get started, recommendations, which further leads to additional revenue through affiliate sales. It's a system to implement, simply modifying the basic course outline for every new website built ect...
Here's another interesting point... sequential autoresponder have the ability to add email addresses to your mailing lists, send personalized emails to any or all of your data base(s), you are able to edit your messages 7/24 via your very own control panel using your online browser. They have so many more features than you basic type of autoresponder.
Basically you'll save money by using one piece of software instead of two. But also means that new subscribers to your newsletter can receive a selection of pre-written emails from your autoresponder before being automatically added to your mailing list.
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