Writer. Poet. Story-teller. Hiker. Stylophile.

One of the tools of my trade.

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A Brief Bio
 

PUBLISHED WORKS
Print Ads & Advertorials
Collaterals
Annual Reports
Feature Articles
Poetry 
Online content
 

PICTURES
At play:
Climbs
My fountain pens

MA. HELENA I. REGINALDO
P.O. Box 2256 Manila CPO
1099 Manila, Philippines
Mobile (0916)7028034
E-mail reggie dot reginaldo AT gmail dot com

Employment
August 9, 2005 to present

Freelance writer

2003 to present
Summit Media Publishing
Ortigas, Quezon City

Contributing Writer
Wrote for Good Housekeeping, Real Living and Smart Parenting magazines, contributing articles that cater to homemakers’ concerns, such as pediatric care, appliance reviews and DIY projects.

Nov. 13, 1997 – Aug. 9, 2005
Filinvest Land Inc.
San Juan, Metro Manila

Corporate Writer
Conceptualized and wrote the promotional, advertising, corporate communications and other copy requirements assigned by the company’s business units, including, but not limited to, annual reports, sales brochures, print ads, AVP scripts and others.

1995 – 1997
Manprom Inc. (Greenhills, San Juan)
The Metamorphosis Design (Makati City)
Brand Asia, Ltd. (Makati City)
MGM Advertising & Communications (Ortigas, Pasig City)

Senior Copywriter
Conceptualized and wrote copy for tri-media and collateral requirements such as posters, fliers, brochures and other related materials. Accounts handled include: Epson Philippines, Royal Subic Duty Free Philippines, Pioneer Life Insurance Company, Zuellig Pharma, Nissan Phils., Honda Cars Phils., Inc., New Zealand Creamery.

1994
This Week In Manila
Makati City

Section Editor
Wrote and edited the sports, metropolitan and provincial tourism sections.

1990 - 1995
The Adformatix Selection (Makati City)
Creative Concepts, Inc. (Makati City)

Copywriter
Assisted in the conceptualization and writing of copy for tri-media requirements for the following accounts: Vitarich Corporation, Wyeth-Suaco Laboratories, Inc., Splash Manufacturing, Inc., MY San, Inc., Rustan Group of Companies, Schering-Plough Corporation, Zuellig Pharma, Department of Agrarian Reform, Department of the Interior and Local Government, Sunlife of Canada, Phils.

Education

1986 – 1990
University of Santo Tomas
Espana, Manila

Bachelor of Arts, Major in Literature
College scholar by virtue of editorship (main section) of The Varsitarian, the official university student publication. Was president of the Literature Society, as well as founding member of the Thomasian Writers’ Guild.

Professional & Civic Affiliations

• Fellow, 4th UST National Writers’ Workshop
• Member, The Creative Guild, Association of Accredited Advertising Agencies of the Philippines (4As-P)
• Member, Ayala Mountaineers Club, Inc.
• Member, Philippine Registry of Interpreters for the Deaf

Personal Information

Computer literate in MS Word, MS Frontpage. Has basic understanding of Adobe Photoshop, CorelDraw v.12, HTML. Interests include mountaineering, sign language studies, reading and writing short stories and poetry.

References
Available upon request.

Download a PDF copy of my resume here

 Click  to download a copy of Adobe Acrobat Reader 7.