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Web page Design...Some point of view
Identification
Who are you? Why do you have a web page and why should they return or do
business with you? These are questions that should be answered on your
title page and perhaps included in some form in every page on your site. A
simple way of contacting you should be in place. One example of this is an
invitation at the bottom of each page, to email comments to you, with a
link that activates the email portion of the browser.
Content
Design
Make sure you have text enough in the
top of the page to give the visitor something to read while your graphics
are loading. Keep graphics to a minimum. Use short paragraphs and a lot of
room for the eye to rest. A designer or advertiser calls this "White
Space." "White Space" is VERY IMPORTANT. It can make or
break any advertising space. Too little makes a document seem too busy.
Make sure your text margins can float if your skill or HTML editor can
manage it. Include graphics that are in harmony with the rest of the page
and the message that you want to present. Make sure your background and
your text can be seen by persons who are colorblind. AND, if you are
colorblind make sure someone else who is not colorblind previews your work
before uploading it. Never place a white text on light
background or dark text on a dark background. That is an immediate
turnoff. It can make your visitor very irritated at the page designer. It
may be just the thing to motivate them to look elsewhere for information
and that elsewhere may not be on your site! Handicap Accessibility. If possible,
make your site determine if the visitor browser supports frames. If it
does not, you should have an alternate page(s) with the information in
large type, text only, for persons who are blind or have other sight
problems and are visiting your site with a text reader machine. You may
include an image in between paragraphs if it is fully described. If you do
not want to do this for some reason the graphics should be at the end of
the document with a warning that they are there and that this is the end
of the text. Again provide your name, business name, phone number,
address, and email address on this page if you want them to have it.
Site
Map or Index
It
is not advisable to provide invitations to leave your site on the top
of your index page. If you advertise or provide links to another site,
you might want to make sure there is a way for a visitor who left your
site to return from THAT link. This is called a reciprocal link. You
do not need to hide your links. Just do not leave invitations to leave
where a person is really tempted to do so.
When
making lists with graphical bullets (such as picture of a globe, a
diamond or ball), if possible make them into radio buttons or links to
the area in your web page that illustrates your point. When using
graphics, remember that many people will click on a graphic for a
description, or expansion of the information that picture represents.
Some websites use this to their advantage to create pleasant surprises
for their visitor. Some visitors search for those surprises. Perhaps
you should consider providing those surprises.
The
more often you change your web page, the more often a person may
visit. There are services of which you may subscribe that informs the
subscribers when a member site has changed.
You
may also create a guest register. Many people will sign the guest
register, thus providing you leads for future activities. You may also
notify the resulting mailing list when your web page has changed. If
you are so inclined, a newsletter will provide you with a further
opportunity to present your views or products.
Once you have created your site, view it with as many browsers as you can. Read your site with an IBM and a Macintosh.
These are some point of view. Your visitor is your guest! |
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