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COUNTRY UPDATE |
PHILIPPINES |
SOFIA drafts plan towards a National AV Archive
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The start of the
new millennium marked SOFIA's consolidation of its directions for the next
five years. Core members of the Society of Film Archivists together with some
of its key partners and professional organizers elected to put in four days
dedicated to formulating its strategic plan. The plan was deemed necessary to
put priority activities within the context of a broader and structured plan
of action. |
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In this
plan, SOFIA affirmed its vision: At the
end of the first decade of the 21st century, we see a National Audiovisual
Archive that is built on a solid ground, a living repository of the country's
audiovisual heritage. We see
archivists committed to their work, recognized as professionals, experts in
the chosen field. We see an
archive that is |
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integrated to the film and the audiovisual industry. We see
generations of Filipinos actively engaging the past, ieaming about themselves
and their nation through images and sound. Its mission
statement read as follows: To collect, manage, conserve, and promote the
Philippine audiovisual heritage for national development. The more salient features of the strategic plan include the following: ·
Identification of the roles of stakeholders in Philippine
audiovisual archiving; ·
Discussion of historical and legal perspectives; ·
Presentation of audiovisual archiving models from other
countries; ·
Analysis of strengths, weaknesses, opportunities, and
threats; ·
Identification of strategic issues; and ·
Formulation of goals, strategies, and an implementation
plan Top priority action is required in the following areas: ·
Establishing the National Audiovisual Archive; ·
Standards for A-V Archiving in the Philippines; ·
Public awareness of the value of A-V archiving; ·
Integration of A-V archiving in the A-V industry; and ·
Networking, linkages and alliances. Each SOFIA member chose to concentrate his efforts in a
given area. Finally, each made a formal commitment to devote time and
energies in fulfilling the aims of the organization and undertaking the
planned activities they have chosen. |
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Sineginto
2000
… from page 8
SOFIA officials and the Advertising Foundation of the Philippines
recently signed an agreement to jointly undertake a series of TV specials
featuring old, restored and outstanding Filipino movies. |
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of filmmaking in the country that continues to wield influence
on the development of the industry; b) the preponderance of many local
filmmakers who use Hollywood films as the model for filmmaking, yet suffer
from lack of resources to produce quality films; c) the emergence of the
bakya crowd, the predominant audience for popular Tagalog movies which
determines the box-office success of films in the country. Film
producers had to cater to the taste of this predominant group of moviegoers
who patronize films that carry themes and situations for the audience to
identify with, and are highly entertaining, mostly in the genre of
melodramas, the musical and comedy shows, and action thrillers. Artistic
films |
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had to continually compete with the popular commercial
output of the industry. Be that as it may, some films managed to rise above
the standard output of the industry and proved to be of value and of long
enduring interest. Sineginto,
provides the moviegoers the opportunity to appreciate some of these rare
outputs and earlier works of our filmmakers. The new
Sineginto season started this April with a lineup of about 20 films
programmed for viewing. It is hoped that Sineginto will contribute to the
current effort in orienting our moviegoers to appreciate our heritage and use
this as a basis for developing the audience's taste and standards for
watching films in the country beyond the commercial aspect. |
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Page 9– AV Archives Bulletin |
January-June
2000
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