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COUNTRY UPDATE |
PHILIPPINES |
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Sineginto 2000 Golden Films of Philippine Cinema
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in the world" (1983 edition of the Guinness Book
of World Records). It is ironic that, despite these, the film industry
has only produced a handful of works of high maturity and relevance. This is
evidenced by the kind of sex and violence movies being shown to the public
which has been the subject of protests from various sectors of society. Why this is
so is something that could only be appreciated if one considers the a)
commercial beginnings Continued on page 9 |
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THREE YEARS
AGO, the Society of Film Archivists (SOFIA) approached Linda Gamboa,
Executive Director of the Advertising Foundation of the Philippines, to help
package the launching of Tunay na Ina during the celebration of SOFIA’s
founding anniversary. Tunay na
Ina, a 1939 film which was just restored, was intended to showcase
SOFIA's work in film preservation to be used as a springboard for raising
funds for its restoration program. It was agreed that there should be a high
profile, educational program that could promote wide appreciation for value-oriented
and outstanding films that form part of our cultural heritage and generate
funds for SOFIA's Film Search and Restoration effort as well as the Foundation's
flagship project -- particularly the Philippine advertising library. Television
was used as the medium for what would later become known as
"Sinegintd" -- or the Golden Films of Philippine Cinema -- a year-
long telecast special featuring select, outstanding and/or restored Filipino
movies from 1939 to the 70s. This is implemented by the Advertising
Foundation of the Philippines and
Geron Busabos starring Joseph Estrada, the actor, a.k.a.
Joseph Ejercito Estrada, the President, which won for him the first of his
FAMAS awards for best actor. |
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the People's Television Network on a co-production basis
with the assistance of SOFIA, PIA, and the multisectoral members of the
Foundation. Sineginto
included a 10-minute educational segment in which the program host, Eric
Quizon, facilitated a panel discussion among invited guests on the
significance of the film in terms of the country's film heritage, the history
of the Philippine cinema, value education, audio visual archiving, the film's
technical execution, and other human interests, thus allowing the television
audience to better appreciate the films. The
launching of Sineginto was a welcome development and considered timely in the
midst of the ongoing controversy then regarding the predominance of sex and
violence-oriented films being shown in the local cinemas. It should
be noted that the Philippiries has a long history of filmmaking. Our artists
have been making films since 1919. The country is considered as one of the
most prolific producers of films in the world and holds the record of having “the
most movie-going people |
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Page 8– AV Archives Bulletin |
January-June
2000
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