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Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases


Part I: Introduction and Overview


Chapter 1: What Is Strategy and Why Is It Important?

News, Articles & Links

Web Links

Company Spotlight 1.1: A Strategy Example
Southwest Airlines

( http://www.southwest.com )

Company Spotlight 1.2: Microsoft and Redhat Linux: Contrasting Business Models
Microsoft

( http://www.microsoft.com/ms.htm )

Redhat Linux

( http://www.redhat.com/ )

Company Spotlight 1.3: Examples of Clear and Inspiring Strategic Visions

 
Verizon Comunicatiosn
 
( http://www.verizon.com )
Levi Strauss & Company
 
( http://www.levistrauss.com )
Microsoft Corporation
 
( http://www.microsoft.com/ms.htm )
Mayo Clinic
 
( http://www.mayo.edu )
Scotland Yard
 
( http://www.met.police.uk/index.shtml )
Toyota
 
( http://www.toyota.com )
Intel
 
( http://www.intel.com/ )
Greenpeace
 
( http://www.greenpeace.org )
Goldman Sachs
 
( http://www.gs.com/ )
General Electric
 
( http://www.ge.com )
Company Spotlight 1.4: Examples of Company Objectives

 
Unilever
 
( http://www.unilever.com )
Bank One Corporation
 
( http://www.bankone.com/ )
Ford Motor Company
 
( http://www.ford.com/ )
Alcan Aluminum
 
( http://www.alcan.com/ )
Bristol-Myers Squibb
 
( http://www.bms.com/corpad/data/iwonsp.html )
3M Corporation
 
( http://www.mmm.com/ )
Company Spotlight 1.5: Organizations That Use a Balanced Scorecard Approach to Objective Setting

 
Exxon Mobile
 
( http://www.exxon.com )
CIGNA
 
( http://www.cigna.com )
United Parcel Service
 
( http://www.ups.com )
Sears
 
( http://www.sears.com )
Nova Scotia Power
 
( http://www.nspower.ca/ )
Duke Children's Hospital
 
( http://www.dukehealth.org/health_services/childrens_health.asp )
City of Charlotte, NC
 
( http://www.charmeck.org/Departments/City+Council/home.htm )


Quizzes

Quizzing
 


Part II: Core Concepts and Analytical Tools


Chapter 2: Analyzing a Company's External Environment

News, Articles & Links

Web Links
 

Company Spotlight 2.1: Comparative Market Positions of Selected Retail Chains: A Strategic Group Map Application

 
Gucci
 
( http://www.gucci.com )
Neiman-Marcus
 
( http://www.neimanmarcus.com )
Polo-Ralph Lauren
 
( http://www.polo.com )
Macy's
 
( http://www.macys.com )
Gap
 
( http://www.gap.com )
TJ Maxx
 
( http://www.tjmaxx.com )
Kohl's
 
( http://www.kohls.com )
Target
 
( http://www.target.com )
Wal-Mart
 
( http://www.walmart.com )


Quizzes

Quizzing


Chapter 3: Analyzing A Company's Resources and Competitive Position

News, Articles & Links

Web Links

Company Spotlight 3.1: Value Chain Costs for Companies in the Businss of Recording and Distributing Music CDs

 
Tower Records
 
( http://www.towerrecords.com/ )

 

Quizzes

Quizzing


 Part III: Crafting the Strategy
 

Chapter 4: Crafting a Strategy: The Quest for Competitive Advantage

News, Articles & Links

Web Links
 

Company Spotlight 4.1: Nucor Corporation's Low-Cost Provider Strategy

 
Nucor Corporation
 
( http://home.nucorbearing.com/nucorbearing/default.html )
Company Spotlight 4.2: Utz Quality Foods' Use of Internet Technology to Reengineer Value Chain Activities

 
Utz Quality Foods
 
( http://www.utzsnacks.com/ )
Company Spotlight 4.3: Toyota's Best-Cost Producer Strategy for Its Lexus Line

 
Toyota
 
( http://www.toyota.com/ )
Company Spotlight 4.4: Motel 6's Focused Low-Cost Strategy

 
Motel 6
 
( http://www.toyota.com/ )
Company Spotlight 4.5: Ritz-Carlton's Focused Differentiation Strategy

 
Ritz-Carlton
 
( http://www.ritzcarlton.com/ )
Company Spotlight 4.6: How Clear Channel Communications Used Mergers and Acquisitions to Become a Global Market Leader

 
Clear Channel Communications
 
( http://www.clearchannel.com/ )
Company Spotlight 4.7: Office Depot's Brick-and-Click Strategy

 
Office Depot
 
( http://www.officedepot.com )
Company Spotlight 4.8: Ethics Quiz: Do These Companies Have Shady Strategies?

 
Fleming Companies
 
( http://www.fleming.com/ )
Salomon Smith Barney
 
( http://www.smithbarney.com/ )

 

Quizzes

Quizzing


Chapter 5: Competing in Foreign Markets

News, Articles & Links

Web Links

Global Spotlight 5.1: Microsoft, McDonald's, and Nestle: users of Multicountry Strategies

 
Microsoft
 
( http://www.microsoft.com/ms.htm )
McDonald's
 
( http://www.mcdonalds.com/ )
Nestle
 
( http://www.nestle.com/ )
Global Spotlight 5.2: Cross-Border Strategic Alliances: The New Shape of Global Business

 
Airbus Industrie
 
( http://www.airbus.com/ )
General Electric
 
( http://www.ge.com )
SNECMA
 
( http://www.snecma.com/en/group/index.php )
Renault
 
( http://www.renault.com/gb/accueil.cfm )
Nissan
 
( http://www.nissan-usa.com/frameset_pathfinder.html )
Vodaphone AirTouch PLC
 
( http://www.vodafone.com )
Toyota
 
( http://www.toyota.com )

 

Quizzes

Quizzing


Chapter 6: Diversification: Managing a Set of Businesses

News, Articles & Links

Web Links
 

Company Spotlight 6.1: Five Companies That Have Diversified into Related Businesses

 
Gillette
 
( http://www.gillette.com )
Darden Restaurants
 
( http://www.darden.com )
L'Oreal
 
( http://www.loreal.com )
Johnson & Johnson
 
( http://www.jnj.com )
Pepsico, Inc.
 
( http://www.pepsico.com )
Company Spotlight 6.2: Five Companies That Have Diversified into Unrelated Businesses

 
United Technologies, Inc.
 
( http://www.utc.com/ )
The Walt Disney Company
 
( http://www.disney.com )
Cooper Industries
 
( http://www.cooperindustries.com/ )
Textron, Inc.
 
( http://www.textron.com )
American Standard
 
( http://www.americanstandard.com/ )
Company Spotlight 6.3: The Global Scope of Four Prominent Diversified Multinational Corporations

 
Sony
 
( http://www.sony.com )
Nestle
 
( http://www.nestle.com )
Siemens
 
( http://www.siemens.com )
Samsung
 
( http://www.samsung.com )

 

Quizzes

Quizzing


Part IV: Executing the Strategy


Chapter 7: Building a Capable Organization

News, Articles & Links

Web Links
 

Company Spotlight 7.1: How General Electric Develops a Talented and Deep Management Team

 
General Electric
 
( http://www.ge.com )
Company Spotlight 7.2: Cross-Unit Coordination on Technology at 3M Corporation

 
3M Corporation
 
( http://www.3m.com )

 

Quizzes

Quizzing


Chapter 8: Managing Internal Operations: Five Strategy-Executing Challenges

News, Articles & Links

Web Links
 

Company Spotlight 8.1: Granite Rock's "Short Pay" Policy

 
Granite Rock
 
( http://www.graniterock.com/ )
Company Spotlight 8.2: Companies with Effective Motivation and Reward Techniquest

 
Mazda
 
( http://www.mazda.com )
Southwest Airlines
 
( http://www.southwest.com )
FedEx
 
( http://www.fedex.com )
Land's End
 
( http://www.landsend.com )
Procter & Gamble
 
( http://www.pg.com )
Merck
 
( http://www.merck.com )
Charles Schwab
 
( http://www.schwab.com/ )
General Mills
 
( http://www.generalmills.com )
Nordstrom
 
( http://www.nordstrom.com )
Cisco Systems
 
( http://www.cisco.com )
Lincoln Electric
 
( http://www.lincolnelectric.com )
Monsanto
 
( http://www.monsanto.com )
Whole Foods
 
( http://www.wholefoods.com )
W. L. Gore & Associates
 
( http://www.gore.com/ )
GE Medical Systems
 
( http://www.gemedicalsystems.com/ )
Company Spotlight 8.3: Nucor and Bank One: Two Companies That Tie Incentives Directly to Strategy Execution

 
Nucor
 
( http://www.nucor.com )
Bank One
 
( http://www.bankone.com )

 

Quizzes

Quizzing


Chapter 9: Corporate Culture and Leadership

News, Articles & Links

Web Links

Quizzes

Quizzing
 

 

 

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