FOCUSING POTENTIAL INTO PRODUCING PERFORMANCE By Dindo C. Buhay, Chairman Potential revolves around ideas, the over-all purpose, direction, and strategy of the organization.

Performance happens only when those ideas are put into action to produce the expected results. And so while it is true we focus on potential, it is only because we want to produce performance. As truly, in the end, it is PERFORMANCE that counts.

In TotalDev, the push of getting better and better, one step at a time, will add up. Sometimes, one little step may turn surprisingly into a big leap. And we will not be surprised if soon there will be daring efforts in pursuit of big results that, even more surprisingly, will actually pay off.

In the spirit of cooperativism, Potential must be converted to Performance, permitting each of us to grow in a growing company, the TotalDev.