Aaron J. Poehler - Transister
I really didn't know what to expect with this one,
seeing as the packaging encases the CD in a superfluous slipcase
and both the outside and inside of the CD box as well as the slipcase
simply repeat shots of a fluorescent lighting fixture. The point?
Beats me. They probably thought it was cool because New Order did
it (the repeated images thing) back in the '80's. Before listening,
my first guess on the music was dance electronica, my second was
pretentious art-school rock. It turns out that the music is quite
similar to Garbage in that way of being pop/rock tunes with a crooning
female singer that are 'electronica'dup' in post-production, although
probably the band that's most comparable in sound to transister
is post-computerization U2--the echoed, ringing guitars layered
over mechanized beats synched to drum machines, in service to repetitive,
anthemic sing along songs that aim straight for the pop market.
There's definitely a heavy New Order influence and a little Laurie
Anderson in the mix as well, plus some Yaz, Depeche Mode, Massive
Attack, and late-period Wire. In all fairness transister isn't really
half bad even if the whole thing is pretty transparent and obviously
derivative; its very formulaicism (quiet verses, loud choruses,
folky rock song structures with oh-so-90s drum loops) could be its
strength in the mass market. I can see how this might be quite popular.
It's true that the album thins out and becomes boring fairly quickly
(all the songs sound pretty much alike) and the singsongy, simplistic
nature of the lyrics doesn't allow much room for interpretation,
but this type of music rises and falls on hit singles and marketing
alone. They need to aim for the little girls who are growing out
of the Spice Girls and looking for something a hair less crass,
as well as anybody who actually paid money for a Cranberries album.
If transister's promotion men can get enough money into the right
pockets at the right time and finagle a top ten single and a striking,
appropriately slutty-looking video, you might see and hear enough
of this group to drive you insane. Otherwise don't worry about it.
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