Proven Tactics for Selected Industries
Watch for more sections to be added here including Proven Tactics for:
Professional services (Legal, finance, etc.)
Personal services
Medical and dental services
Book marketing (authors, publishers)
Managed care organizations
Law enforcement (Yes! Word-of-mouth is important here, too.)
Educational organizations
Religious organizations
Political campaigns
The first one up-loaded in this section is for the Children's Bookselling field. If you are in an industry different from these and want to see some Proven Tactics posted
here, just drop us a line with your suggestion.
Some of the material to be up-loaded in this section is based on research
that Michael Cafferky has completed for published articles or for book manuscripts
he has completed and/or published such as his book Patients Build Your
Practice originally published by McGraw-Hill in 1994. He has completed
two other book manuscripts: one for religious organizations and one for authors and publishers.
Children's Booksellers
More sections will appear here in the future.
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