Proven Tactics of Word-of-mouth Marketing for Children's Booksellers

The business of bookselling is getting more competitive every day. Pressures increase to promote with less money and more impact. Now is the time to implement an aggressive word-of-mouth marketing program in your store. Here are some tips to help you succeed.

Select a section below to get more information about word-of-mouth marketing for the childrens bookseller:

Cafferky's Bonus Handouts from the 1997 ABA-CBC Book Fair in Chicago

How to find and inspire "Market Havens"

How to find and inspire "Product Aficionados"

What Gets Children Enthusiastic about Books?

A FEW WORDS ABOUT THE CHILDREN'S BOOK INDUSTRY

"Children are loyal to brands they know so, once you have sold to them, your chances of selling to them again are much improved.

American children spend about $4.25 billion annually -- $1.44 billion for snacks and seets; $1.1 billion for toys and games; $771 million for movies and sports; $765 million on video games; and $165 million on gifts. . .

If you want to sell books to this market, the books must ave strong child appeal (play value or high interest) as well as value (since parents or grandparents make the final decision in most cases). According to recent Gallup Surveys, 82% of all children's books are bought by women. 76% are bought by middle-aged people (between 25 and 49 years old).

Half of all children's books are bought as gifts." From John Kremer's book 1001 Ways to Market Your Books.

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