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How much would you pay to advertise on FOX this year? Picked up off the afdd newsgroup (that’s alt.tv.david duchovny in case ya didn’t know!) was this little snippet of information relating to advertising costs. (And my thanks, as always, to the source for being such a wealth of information for so many years on that newsgroup) The Advertising Age has just released its annual Prime-time Pricing Survey. During the 2000-2001 season, a 30 second commercial spot during The X-Files on FOX will cost advertisers about $265,000 (an 11.7% drop from last season). The average price for a 30 second spot on FOX rose only 5.7% to $150,310 due to last season's poor performance. Now, $265,000 may seem like a lot of money. (Well, to most of us, it is!). But compared to the cost for advertising for other shows, its small potatoes. (Now there was a great XF ep!) ER $620,000 So, The X-Files’ ad space, after 7 years, is attracting the same price as a new TV show. (and a brilliant one at that, according to some Ex-Philes I know) Sure, it’s asking more than JAG ($215,000) and significantly more than Law and Order ($125,000 – hey, I wonder if that’s a reflection of changing cast line-ups?). But that $265K is quite a bit less than the previous year’s asking price for XF: $300,000. And the year before that: $330,000. Sense a trend here? Janet Caires-Lesgold, a dedicated Phile and member of the afdd community, believes of The X-Files that "… if it gets brought back from the dead, this time next year should show the going rate of about ninety-eight cents." You go, girl! Do you think some of these advertisers may like to know that a lot of their core audience may be switching channels given the tone being set for season 8? If so, go here. (contact details for advertisers.) P.S. For the record, yes, I do know that there are a lot of factors influencing advertising costs. Like, for some of the above, they gained a larger asking price because the show is aired between two high earners. But in the same way FOX et al. have ignored the fact that much of their core audience are female and over 25, and thus thrust some shoddy – though now very hard to find – merchandise on us, I’ll overlook some of these facts. J |
Fox
forgets Mulder.
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