• Question 1. What are the channels of distribution most used in writing business and how will this mix change?
   
  Question 2. How direct writing by phone, mail and the Internet has affected the traditional methods of product distribution and sales.
   
  Question 3. Determine your new strategy for distribution and interaction with agents and brokers.
  
  Question 4. Examine how your insurance company's structure may limit new distribution methods and develop strategies to overcome them.
  

Background: The 1997 Datamonitor Study
Datamonitor's 1997 report provides a detailed analysis of the insurance industry's present and projected use of the Internet from the perspective of an outside observer, based on information gathered from inside the industry. The 192 page report includes analysis of the results of a survey of IT and Marketing executives from the insurance industry. It includes case studies of ten enterprises representing a cross section of those involved in insurance on the Net.
    Some observations on the Datamonitor report.

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