In Association With Amazon.Com

Regulation of Insurance on the Internet

U.Conn. School of Law

4/14/99

 
Financial Services Online:
March '98 Update on Insurance

Insurance.com
Online Distribution Strategies for Insurance Products

Business on the Net

Bi$Net97
The Net Proves Commercial Viability

Bi$Net96
Intro to E-Commerce & Law of the Net

Web Sites and Personal Jurisdiction

The WWW’s "request-and-response" system means that a Web-based advertisement only enters the forum upon the request of the user. Courts have recognized that the geographical insensitivity of the Internet places issue of purposefulness at the heart of WWW advertising cases. Direct electronic communications, such as exchanges of email or messages conveying terms of contracts, may have different considerations.

Mere placement of WWW content may confer personal jurisdiction. See, e.g.:

  • Inset Systems, Inc. v. Instruction Set, Inc., 937 F.Supp. 161 (D. Conn. 1996) (trademark usage)
  • Maritz, Inc. v. Cybergold, Inc., 947 F. Supp. 1328 (E.D. Mo. 1996) (trademark usage)
  • State v. Granite Gate Resorts, Inc., 1996 WL 767431 (Minn. Dist. Ct. 1996) (online advertising of gambling)

Purposeful conduct in addition to mere placement has been required. See, e.g.:

Level of interactivity and nature of information exchange may be determinative. See, e.g.:

  • Zippo Mfg. Co. v. Zippo Dot Com, Inc., 952 F.Supp. 1119 (W.D. Pa. 1997) (dividing commercial Net use into passive WWW sites, interactive WWW sites, electronic contracts between residents of different fori)

Electronic contracting may create clear grounds for personal jurisdiction. See, e.g.:

References:

  • International Shoe v. Washington, 326 U.S. 310 (1945)
  • World-Wide Volkswagen v. Woodson, 444 U.S. 286 (1980)
  • Asahi Metal Industry Co. v. Superior Court, 480 U.S. 102 (1987) (see J. O’Connor’s plurality opinion re additional conduct required to establish "purposeful availment")
  • A.C.L.U. v. Reno, 929 F.Supp. 824 (E.D. Pa. 1996), aff’d 117 S.Ct. 2329 (1997) supct.law.cornell.edu/supct/html/96-511.ZX.html

 

Electronic Signatures & Digital Certificates

Features:

  • Privacy – content accessible only to intended parties
  • Authenticity – assurance of origin
  • Integrity – secure from any undetected change in content

Methods:

  • Biometrics (retina scans, fingerprint scans, voiceprinting)
  • Pen-based signatures (detects anomalies in stroke speed, curvature, pressure)
  • Public Key Encryption (uses "strong" codes to scramble/unscramble messages)

Several states have enacted or are considering "digital signature" laws

General References:

 

Rates & Forms

Electronic filing of forms and rates. Compare S.E.C.’s Electronic Data Gathering, Analysis, and Retrieval "EDGAR" System www.sec.gov/edaux/wedgar.htm, and rules concerning the "Use of Electronic Media for Delivery Purposes" www.sec.gov/rules/final/33-7289.txt

Digital signature technology enables a form to be certified by its author and regulatory authority as authentic or approved. Recipient or regulator can perform immediate, independent, online test of

  • form’s approval by state
  • any alteration since approval, and
  • authenticity of origin
  • Electronically transmitted forms can be formatted to appear and print out exactly as author intends. See, e.g., I.R.S. Forms See, e.g. U.S. Supreme Court decision in October 1997 to distribute decisions in Adobe Acrobat (PDF) format. www.adobe.com/homepage.shtml

 

Licensure Issues

Net-based sales and underwriting may actually resolve some licensure issues for online insurance sales, because Net technology enables a corporate entity or single individual to handle more customers than possible by traditional technology, reducing the required number and likely turnover of licensees.

See, e.g.: InsureMarket.com (an Intuit facility) at which one can receive real-time quotes, obtain information, connect with agents, and compare quotes and purchase policies from the nation's leading insurance companies. Intuit Insurance Services, Inc., (or its President Steven Aldrich) report holding life/health and P&C licenses in 50 states www.insuremarket.com/license.htm.

Compare: InsWeb, which describes itself as "a marketplace where consumers can do extensive research to help them make the best choices in insurance coverages and Insurance Companies" and disclaims acting as an advisor or broker insweb.com/market.htm#4 InsWeb presents for some 30 insurers ( listed at insweb.com/members.htm

Compare direct sales by Progressive Insurance at www.auto-insurance.com, which identifies its licensed insurance company entities by state on its site.

The N.A.I.C. has founded an Insurance Industry Regulatory Network ("IRIN") to facilitate an electronic Producer Information Network ("PIN") and a Producer Database ("PDB"). More information at www.irin.org/products_services/irin_faqs.htm The adoption by the PIN Working Group of the

Uniform Treatment Non-Resident License will allow IRIN to develop an electronic transaction standard for non-resident licenses during 1999.

"In recognition of the tremendous impact that technology, financial services integration and the evolving global economy have had on insurance product delivery systems, the Agent Licensing working group of the Market Conduct and Consumer Affairs (EX3) Subcommittee has been charged with reviewing and updating various NAIC model laws related to insurance producers. The working group will focus its initial efforts on revising the Single License Procedure Model Act."

This is part of the N.A.I.C.’s Financial Database Reengineering ("FDR") Project that projects electronic filing of all business types and all filings by 2001 (2000 data year). See, e.g., www.naic.org/help/conf299/fdr/sld001.htm

 

Privacy

See, e.g. Federal Trade Commission: "Privacy Online: A Report to Congress" (June 1998) at www.ftc.gov/reports/privacy3/index.htm (Executive Summary is at www.ftc.gov/reports/privacy3/exeintro.htm

And see July 21, 1998 prepared remarks "Consumer Privacy On the World Wide Web" at www.ftc.gov/os/1998/9807/privac98.htm

"For the past several years, the Commission has encouraged industry to address consumer concerns regarding online privacy through self-regulation. The Commission believes that self-regulation is preferred to a detailed legislative mandate because of the rapidly evolving nature of the Internet and computer technology. The Commission also recognizes that a private-sector response to consumer concerns that incorporates the widely-accepted fair information practices discussed in the Report and provides for effective enforcement mechanisms could afford consumers adequate privacy protection."

Compare privacy policies of, e.g.,

"TRUSTe is an independent, non-profit initiative whose mission is to build users’ trust and confidence in the Internet by promoting the principles of disclosure and informed consent. Because this site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed and audited for compliance by TRUSTe. When you visit a Web site displaying the TRUSTe mark, you can expect to be notified of:

  1. What information this site gathers/tracks about you
  2. What this site does with the information it gathers/tracks
  3. With whom this site shares the information it gathers/tracks
  4. This site's opt-out policy
  5. This site's policy on correcting and updating personally identifiable information
  6. This site's policy on deleting or deactivating your name from our database "

TRUSTe is at www.truste.org and maintains a storehouse for online privacy information at www.truste.org/webpublishers/pub_privacy.html

 

Convergence of Banks & Insurance Operations

Nationally chartered banks located in small towns may sell insurance, according to a 1901 federal law that preempts state law to the contrary. Barnett Bank v. Nelson, __ U.S. ___, 116 S. Ct. 1103 (1996) supct.law.cornell.edu/supct/html/94-1837.ZO.html . The Internet is one possible platform for banks located in small towns to sell insurance across a wide geographical area. Banks in larger towns may be unable to benefit from the Barnett decision, but have the capability to buy insurance agencies and upgrade their technology.

  • See, e.g., Webster Financial (parent of Webster Bank) acquisition of Damman Insurance www.websterbank.com/about/investor_focus.html and its 1998 acquisition of Access National Mortgage, an Internet mortgage lender. ``An Internet-based mortgage lender is a strategic addition to Webster's distribution network of financial services,'' said Ross M. Strickland, Webster's executive vice president for Mortgage Banking. ``Over time, Access will provide a platform for Webster to offer other financial services through the rapidly-expanding world of the Internet." A.N.M. is at www.discountmortgages.com/

Internet bank software companies are building Internet Insurance Company Operating Systems ("O/S")

  • See, e.g. Security First Technology, an Atlanta developer and licensor of Internet bank O/S which is now hiring developers and insurance experts in Boston to there build an enterprise operating system for "the first Internet Insurance Company" www.s1.com/insides1/careeropps_boston.html Security First already provides part or all of the enterprise O/S for a growing number of major banks’ Internet operations, including Citigroup, Royal Bank of Canada and State Farm Internet Bank
  • See, e.g., HomeCom Communications, another Atlanta company creating and licensing turn-key systems designed for "private labelling" of Internet insurance sales engines for use by independent insurance agents, credit unions and small banks. www.homecom.com/insurerate/

See also Bank Administration Institute and Boston Consulting Group joint report "Putting It Together: Convergence Strategies for Banking, Insurance, and Investments," (summary of findings at news.propertyandcasualty.com/feature-articles/19990324-1785.html The report points out that, because of the economies of scale that a bank's existing infrastructure affords, a customer that is negligibly profitable for a traditional insurer is a viable for the bank. The full report for sale online at www.bai.org/putting/index.html

See also Office of the Comptroller of the Currency Advisory Letter 96-8, "Guidance to national banks on insurance and annuity sales activities" at www.occ.treas.gov/ftp/advisory/96-8.htm

Net Nuggets is a Sponsor of:
Port4.com : Your multi-source portal to business-to-business solutions
Your portal for B2B financial solutions

 

This page hosted by
GeoCities
Get your own
Free Home Page
Amazon.com logo Enter keywords...

Receive email when this page changes

Click Here
Powered by Netmind

 


Page Counter

Copyright 1999 Doug Simpson
All rights reserved.

For technical issues, or for permission to link this to a commercial site,
please email:
doug.simpson@snet.net