Why did they Take it off the Air? Didn't DIC like what was happening? Did It have bad ratings?

As a matter of fact, DIC would love to make another season. The problem isn't the lack of money. Sponsors have lots of money and there are lots of potential sponsors. The problem is ratings. DIC does not feel "they would be wasting our resources on another season". All they need is a sponsor to come up and say do another season. Here's your $10,000,000.

In Canada, the ratings were good. In the U.S., the situation is a bit different. In fact, the show in many places was put on in a terrible morning time slot when many kids were off to school already. There are quite a few networks, most notably in California, that have changed the timeslot and M.A. is on at a much better time now.

What Can We Do?

Internationally is where the show can still make it big. It only started playing in the Far East and Europe last Spring, and is starting to catch on there. There is definitely hope that the International interest may prompt a sponsor to request another set of shows be produced.

But ratings are definitely King!!! If Mummies Alive's viewership ratings are high enough, it will come back. Sponsors are attracted by ratings, and nothing else. If the ratings were not high enough in Canada or the U.S., we can hope that they will be high enough Internationally. Fan support can help if the ratings are borderline, but if they are too low for whatever reason, then "That's All Folks".

If we can get our friends interested, and if we can get a list of People who would want and actually WATCH a new season of MA, then prehaps we have a fighting chance.

Are Those Our Only Options?

No! Not by a long shot. The only way we will ever be able to get our point across to the stations that show MA!, is to write them pleasant but firm letters telling them how much we support the show. Remember, there is power in numbers, so this will not work unless many of us get together, and constantly show our concerns.

Alrighty then, who should we Write?

Probably the easiest way to get the show back onto easy-access television is through YTV. YTV had been playing the show 7 times a week at Prime Time. They seemed really committed to the show, put up magnificent web pages for it, and for that reason it was surprising that they took it completely off the air. (Maybe they felt they had been saturating the market, since only 42 episodes were made, and figured everyone must have seen them all by now and are getting bored with it. And everyone was surprised and disappointed when Spiderman beat out M.A. head-to-head last Spring.) But YTV still has the contract for the show, and have to option to put it on again this season, which they may do.

Write YTV: info@ytv.ca

With regards to writing Disney, we now know that they get so many hundreds of thousands of letters and hardly any are passed onto anyone of importance. Besides, Disney is still pretty hands-off with DIC and is letting them mostly run their own ship. The only real involvement is that Disney's Buena Vista Home Video did the M.A. video - but BVHV doesn't even have their own website, and the videos are deeply hidden within the Disney site. No one has been able to find out who or what Department at Disney would be best to contact.

Actually, we don't know if the bigshots at Disney even know that Mummies Alive really belongs to them. A while back ABC bought DIC. And shortly after that Disney bought ABC. So Mummies Alive is really buried two levels deep, and DIC is being allowed to run relatively independently without much involvement from Disney so far.

However, if you are very stubborn, and really want to contact Disney, here's where you should write:

Write Disney: Disney.com

It won't help to contact DIC or Kenner either (although maybe they count their visits to the toyfair page, so that might help). DIC knows all about our initiatives and is quite impressed. Kenner (i.e. Hasbro), who may have been the original sponsor for the show, dropped the ball in the first place with poor marketing and advertising of the toys, and really blew it for themselves. They did not understand what the show was going to be about and went about marketing it for 8 year old boys (and didn't even see that they should have had a Nefer-Tina and Presley toy right from the start). No one can see them having any further interest. Their last gasp is their current marketing of the second set of toys Internationally only (i.e. no U.S. or Canada), but unless the sales are eye-popping, that will be it for them.

Then again, perhaps you don't want to really, really get into this, spending all of your time on the comp trying to get your point across (Shame on you! Wait a minute...^_^) You can do something practically just as good, and twice as quick. Below are links to the SOMA Petition and Brenna and Brittany's Survey that you can fill out anytime, anywhere. However, they are not the answer, but they couldn't hurt.

So, if we Follow these instructions, MA! Will be saved?

At this point, that is uncertain. The best outcome would be that the television stations will start running the show again, still the same old episodes and characters. The possibilities of a second season look very bleak indeed. Though the fact that DIC wants to make a second season, the pros outweigh the cons at the moment, unless someone comes out with a huge wad of cash to start more episodes. It's up to us, the public and the viewers to open their eyes, and show them the great concept that they may be about to throw away.

Who knows. The way the Internet is changing the world, maybe all the Supporters of M.A. on the web may make a difference. It's our job to test that Theory.