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Internet

Vol. 1: August 1999

Promote your web site

You built your web site, bought a domain name, and downloaded your files to your server. Your now waiting for visitors to improve your sales, but nobody comes. That's one of the most common problems that companies have with their web site's. A web site is like every other promotion tool, you have to choose the right places for your publicity to show up.

First of all, you need to registrate your site to the most renowned search engines on the web, or even better, to all the search engines you can find. Most people on the internet use these search engines to find what they are searching for. However, it is a long process to sign every registration form. Some companies such as "Deja Vu Promotion" are offering there services to registrate your web site for you at a low price. This way your site will be registrated on hundreds of web sites, and the people will easly find your site when they are searching for those kind of products or services.

Another way to attract people to your web site is to trade your banner on a banner network such as; Link Exchange. Every time you put two of their banners on your web site, the network will add your banner on one of it's members site's. Once this first step is done, the network will add your banner on a member site every time you receive 2 visitors on your web site. Most of the banner networks provide stats about the amount of visitors you receive on your site. Once again, this could be a long and complicated process for people without knowledge of internet promotion.

With some programs such as Click Trade, you can even earn money by adding one of their banners to your web site. They own a network of affiliate companies, and these companies pay you every time someone goes on your web site and clicks on their banner that you put on your site. The amount of profits vary for every adviser. Some of them pay you $0.01, while some other could pay you $0.15 for every click generated on their banner from your web site. However, you'll need to know about html cause, the only way to add a banner on your site is by adding a html code they give you.

These 3 options above are a good way to promote your web site, but you could even promote your website on your own. There's the radio and tv spot, ad's in the newspapers etc... Although a cheaper way to do it is to send your publicity by fax or email. All you need is a database of fax or email. Deja Vu Promotion also have this kind of product to sell at a low price. They have about 300,000 emails in their database. You can choose through their different categories. One of them are for Canada media directory, it could be a good way to announce your site to every media in Canada. If your lucky, a newspaper will talk about your web site that way.

Good luck

Frank Levert
lydian99@hotmail.com

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Françcois Levert
Copyright © 1999 [Wavelength Productions]. All rights reserved.
Revised: July 22, 1999.