" 'Ad' is the perfect example of a song popping up out of nowhere. I was playing my acoustic through my half-stack when the main riff for this song came up. Out of nowhere came the verse/prechorus motif, and the chorus just wrote itself after that. I'd just moved back to Lancaster from Somerville so it was a fairly tempestuous time. In fact my half-stack was in my room between packed boxes and furniture and everything else, and I hadn't even unpacked my electric guitars, which is why this came out on an acoustic. I doubt it would've been written on anything other than my acoustic, though, because it has such a strong melodic foundation.
The riff sounds to me like the end of something because of the time at which it was written, so the lyrics kind of slipped out as a post-apocalyptic story of a romance of the only two survivors of the end of civilization, brought on by overzealous advertising. I'm extremely politically-minded, but I try not to be the asshole that yells his political beliefs at anyone within earshot, so I'll spare you the political grounds for the song, and jump to the explanation: I was still very much in love at that point in time but we'd broken up due to the move, so the song was kind of a hypothetical situation for that relationship, I guess.
After the lyrics came, though, I realized that the song had the same form as everything else I've written, and it sounded too dramatic for the usual verse/chorus/verse format, so I tooled around with it and wrote a dramatic-sounding coda to it in 6/8 time. I wanted the song to sum up the entire spectrum of feelings that I'd just illustrated throughout the album, so it has a lot of subtle emotional push-and-pull through dynamics and melodic development. It eventually ended up with one proper "verse", a B section after the first chorus with two halves, another chorus, and then the coda. The coda was influenced by the cinematic song forms of silverchair's Diorama, but with a bit of musical hyperbole to match the lyrics. All in all it's a step forward for me in terms of progressive song form, and melodic maturity."
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