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Business Plan References
There are basically three avenues you can take: direct mail, telemarketing or personal interviews.
Customer care policy.
This is a statement of principle about how you feel your business should treat
your customers. A normal opening for your customer care policy could be “we
aim to treat our customers in the way in which we expect to be treated
ourselves.” Set yourself some minimum standards such as answering the phone
within three rings or the procedure for dealing with all complaints.
A great principle of customer care is to do more than the customer expects.
By under promising and over delivering you can exceed the customer expectations
and gain excellent word of mouth for your customer care.
Monitor the quality of customer care on a regular basis. Use the policy to
measure this and see if the standards are being achieved.
Always lead by example and treat customers well. This way if you have any
members of staff they too will treat customers in this manner.
Ask current customers what they think of the level of customer care provided.
This way you will learn what areas need improved on. Do this through
face-to-face interviews with customers as this way you should be able to get a
strong response rate.