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Accenture Research and Insights *Offers
regularly updated articles and case studies on several management
subjects covering over 20 industries. |
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BNET
*This site is loaded with
articles, case studies, white papers and webcasts (though many a
little old) on all areas of marketing, advertising, sales, PR and
more. Most stuff is vendor provided rather than original. However,
for access to materials user registration is required (free). Also,
for most items only an abstract is viewable so the user must
download files to see the full information. |
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Emerald Marketing
*This news
portal of large publisher has monthly articles, case studies,
discussion boards and other information. |
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Harvard Busines School - Working Knowledge
*Online business strategy e-zine from
Harvard Business School that includes a special section on
marketing. |
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INSEAD Knowledge
*This
B-school site has several categories (themes) that offer articles,
cases, working papers and other materials including one devoted to
marketing. Registration (free) is required. |
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Knowledge@Wharton
*Leading
business school publishes a bi-weekly online magazine that often
includes articles on marketing strategy. May need to register (free)
to access good stuff. |
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Strategy + Business
*This
online site for a print publication produced by consulting firm Booz
Allen Hamilton provides access to articles on marketing strategy.
While site contains a search feature finding articles may be a
little time consuming due to lack of drill down menu items. |
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The McKinsey Quarterly
*Offers
good articles examining the feasibility of various marketing issues
and other decisions faced by businesses. Recently, however, they
have been limiting access to more and more content to registered
users only |
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Harvard Business Review
* The Best....Educational
Tool. |
