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Adventus Research Inc. specializes in comprehensive, customer-specific market research, focusing on areas of new product / service introduction and new market development. We also perform technology assessment and alignment studies, and assist companies in preparation for technology transfer opportunities.
The Adventus team, led by Gary Svoboda, will include other professionals with experience in your industry, on an as-needed basis, to form the optimal market research team for every assignment.
Our Research Tools
Our market research and technology assessment and alignment assignments are completely customized according to your needs. Typical projects include:
- Primary Market Research - "talking" directly to your marketplace. Primary research can vary from interviewing a few highly-placed information sources, to surveying hundreds of current or potential customers.
- Focus Groups get you the unique information that can only be obtained when you put your concept in front of your target audience. We can provide focus group moderation, analysis and reporting.
- Competitive intelligence summarizes hard-to find information about your competition, by searching specialized databases, the Internet, as well as interviewing key industry experts. We screen for reliability and relevance, putting only the best, concise information in front of you.
- We also search secondary information often unavailable on databases, including limited circulation market studies and industry association information.
Adventus Projects – Encompassing the product commercialization process
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Stage 1:
Pre-idea Market Appraisal
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Stage 2:
Idea & Proof of Concept
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Stage 3:
Product Development
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Stage 4:
Market Launch
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Stage 5:
Market Growth & Expansion
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Stage 6:
Maturity: New Applications
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Industry Review – Investigation of potential markets, segmentation, and identification of key market trends. An excellent tool to investigate potential markets. Includes interviews and secondary research.
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Technology Focus Group – Obtaining critical first-hand feedback from potential customers. Most appropriate when the concept is under development.
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Technology Market Audit – A combination of industry review and key stakeholder interviews. Confirms market need without exposing concept.
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Competitive Intelligence Analysis – Profiling your competition, identifying potential licensees.
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Custom –Designed Market Study – Designed to meet your specific market research needs at any point in the commercialization process. Can incorporate some or all of the above. Usually focussed on primary market research and surveys.
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