Guides 
Banner Advertising
- Search Engine Registration
- Banner Advertising
- Site Design
If you have created your web site, registered it properly with search engines and directories, it is time to start promoting your site in as many ways as possible. Banner advrtising is a vital first step. Although the effects of banner advertising are not completely agreed upon, it is still important to inlcue it as part of the marketing strategy for your site. The following pages contain our guide to banner advertising on the web.
Among all effective Web marketing tools, banner advertising unquestionably has become the industry's most reliable, predicatable, and measurable method for attracting visitors. Luckily it is not difficult to produce effective banner ads and create traffic on your site if you follow certain strategies and procedure. After finishing banner design, you can use banner exchange services or buy the space from other sites to attract your visitors.
Many people complain that banner advertising becomes less effective and useful for web marketing, and it seems that this method could be replaced by other tools. But most experts find that the problem is not banner advertising, the problem is the banner ads being used.
In E-commerce, banner advertising has the potential to be much more effective than TV, radio and print when it comes to branding. Buying banner ads on other people's Web sites or joining the banner exchange programs can increase traffic through your site. The biggest advantage of using a banner ad is that the user is already on the Internet when exposed to the ad, and it's very easy for him/her to click the banner to visit the advertising web site. It serves the commercial interest that most people have.
Banners are easy to create but not easy to create well. Because of its smaller size compared to other ad formats, you should consider following aspects in order to get maximum impact:
The model of your banner advertising
Before you start using banner advertising, think about the objective of your web site. What do you want to do with your site? Do you want to sell a product or build your company's name? What do you want to do with banner advertising -- will it serve as a door to your site, will it promote a specific product, a line of products, a discounted service, or announce a new service? The answers to these questions will help you formulate your banner.
Then, you need to consider how will you measure the success of the banner ad. Will you be happy with increased awareness of your company (name branding) or are you only interested in the number of hits created, sales increased or more money made?
Thoughtful planning is the foundation of any advertising campaign. If you're trying to build name recognition, then you will want to fill your banners with your logo and name. If you're looking for click through volume, your logo will probably get out of the way.
Target your audience
Audience targeting is very important to the success of your banner advertising. It effects the direction of the campaign, especially in the subject category and geographic location. Who are you trying to reach with your banner ad, and where are those people going to be on the web? Different ages, cultures, genders like different designs and effects. Know your target market and you will be on the right track. So try to collect and analyse enough demographic statistics to find the preferred target of your banner.
